Starbooked

Gustav Karlsson, known as Gurra (@gustavgurrakarlsson), is a Swedish impressionist based in Sweden. His YouTube channel has about 29,300 subscribers and a median of roughly 2,400 views per video, with about five uploads a year. He makes voice impressions of public figures and Swedish football commentary, and sponsored integrations are quoted at $150 to $250 per video.

Why brands book Gurra

Swedish impressionist reaching a football-focused audience with a median of 2,370 views

  • About 29,300 subscribers and 11.2 million lifetime views on a channel active since 2011
  • Median views of 2,370 with a 4.2 percent engagement rate, above typical for a channel this size
  • Five uploads in the past year, with a Sporcle quiz and podcast series adding recurring touchpoints
Best forSwedish sports and betting-adjacent brandsSwedish entertainment and media launches
Watch forViews are modest, roughly $150 to $250 per video at the rate rule, and uploads are infrequent.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment45%
Sport40%
Association Football15%
Formats
voice impressions, quiz videos, podcast clips, season recap videos
Tone
playful, conversational
Language
Swedish
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 2 minutes for impressions and Shorts, 10 to 20 minutes for quizzes and season recaps

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement4.2%
Likes and comments per view on recent videos
Audience asks aboutwhich public figure is being impersonatedAllsvenskan predictions and season summariesthe Sporcle quiz answers
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
30%women
70%men
Countries
🇸🇪 Sweden90%
Other10%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover sports impressions, quizzes and a football podcast with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube29k2.4k3

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 10 days ago.

Du ska känna dig varmt välkommen till Gurra Official - YouTube-kanalen för den svenska imitatören Gustav Karlsson. Här kommer du kunna ta del av klipp där jag gör mitt yttersta för att efterlikna röster hos offentliga personer. Ibland också tecknade figurer och andra roliga karaktärer. Oftast på svenska, men ibland även internationellt! HEMSIDA; http://gurra.net FACEBOOK; https://www.facebook.com/gurraofficial TWITTER; gurraofficial INSTAGRAM; gurraofficial Kontakt och affärsförfrågningar: info@gurra.net För videorequest: request@gurra.net
Gurra's own profile description on YouTube

Are you Gurra? Claim or remove this profile.

About Gurra

Gustav Karlsson, known as Gurra on YouTube (@gustavgurrakarlsson), is a Swedish impressionist. According to his website, gurra.net, he is also a sports commentator for Viaplay and works in television productions and voice acting, including as the voice of Love Island Sverige. His channel, active since 2011, posts voice impressions of public figures, Allsvenskan football content, and Sporcle-style quizzes, mostly in Swedish.

The channel has about 29,300 subscribers and a median of roughly 2,400 views per video. Uploads run at about five a year, with clusters around football seasons. Viewers are likely Swedish adults interested in football and comedy; these audience figures are estimates, not platform data.

At a rate of $150 to $250 per sponsored video, the cost works out to roughly $63 to $105 per 1,000 median views, far above the $10 to $30 CPM typical of paid ads, so this creator suits brands with a clear Swedish football or entertainment angle who value a niche, engaged audience.

Written from Gurra's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gurra can edit or remove this page at any time.

Questions about Gurra

How much does Gurra charge for a sponsored video?

Based on the channel's median views, Gurra's sponsored integrations are estimated at $150 to $250 per video. Rates are quoted per video and depend on the format and deliverables requested. Contact details unlock on Starbooked for $0.80.

What does Gurra post about on YouTube?

Gurra posts Swedish voice impressions of public figures, Allsvenskan football content including season summaries and predictions, and Sporcle-style quiz videos. Most content is in Swedish, with occasional international clips.

How do I contact Gurra for a brand deal?

Gurra's website lists business and sponsorship contact details. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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