Starbooked

Hilke Buß, known on YouTube as haalu_de (@haalude), is a German knitter based in Geilenkirchen, Germany, who teaches sock knitting. Her channel has about 16,000 subscribers and a median of roughly 2,900 views per video, with uploads paused since early 2024. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book haalu_de

German sock knitters with a loyal, craft-focused audience of 16,000

  • Median of about 2,900 views per video across 243 uploads
  • Top video, an easy bandspitze toe tutorial, reached about 72,000 views
  • Tutorial format suits yarn shops, pattern designers and knitting tool brands
Best foryarn and fiber brandsknitting tool and notion makerspattern or kit launches
Watch forUploads have been paused since early 2024 and the median view count is modest.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests85%
Fashion & Style15%
Formats
step-by-step tutorials, long-form technique demonstrations, project updates
Tone
patient, instructive
Language
German
On camera
Yes, talking head
Production
Phone, natural light
Typical length
3 to 10 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to cast on for sockshow to work a specific heel or toehow to fix dropped or missing stitches
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇩🇪 Germany70%
🇦🇹 Austria10%
🇨🇭 Switzerland8%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover sock, mitten and hat knitting techniques with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k2.9k0
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers23 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 955 days ago.

Ich mache aktuell eine YouTube-Pause, dementsprechend werden Kommentare aktuell nicht gelesen bzw beantwortet. ------------------------------------------------------------------------------ Do you speak English? Watch my other channel, where I teach in English: https://www.youtube.com/channel/UCEZNAyCUFEVhrVEeNJBbBCA ------------------------------------------------------------------------------ Hier findest du unterschiedliche Anleitungen zum Thema Socken stricken. Ich stricke leidenschaftlich gerne Socken und setze mich dabei gerne regelmäßig vor die Kamera, um so auch anderen Menschen das
haalu_de's own profile description on YouTube

Are you haalu_de? Claim or remove this profile.

About haalu_de

Hilke Buß runs the German-language YouTube channel haalu_de (@haalude) from Germany, publishing step-by-step knitting tutorials focused mainly on socks, with some hats, mittens and general technique videos. Her channel has about 16,000 subscribers and 243 uploads, with long-form tutorials typically running 3 to 10 minutes. Her website, haalu.de, is linked from her channel. Viewers are likely adult knitters and crafters, mostly women, concentrated in German-speaking countries; these are estimates from the channel data.

The channel showed no sponsorship disclosures in its recent uploads and has not posted since early 2024, so recent activity is limited. Her website describes her sock knitting work and points to a shop and pattern presence on Ravelry, which supports her role in the knitting community.

Brands in yarn, knitting tools or pattern publishing could consider her for a sponsored tutorial. At an estimated $20 to $35 per 1,000 median views, typical CPM is higher than the $10 paid-ad benchmark, so the value depends on how well the audience matches the product.

Written from haalu_de's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. haalu_de can edit or remove this page at any time.

Questions about haalu_de

How much does haalu_de charge for a sponsored video?

Based on a median of about 2,900 views, an estimated sponsored integration would cost roughly $150 to $250 per video. This is an estimate from the channel's metrics, and rates should be confirmed directly with the creator.

What does haalu_de post about on YouTube?

The channel posts German-language knitting tutorials, mainly sock patterns and techniques such as toes, heels, cast-ons and brioche stitch. It also includes project updates and some hat and mitten tutorials.

How do I contact haalu_de for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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