Hai-O Group (@haiogroup), a Malaysian healthcare and wellness company founded in 1975, runs a YouTube channel with about 1.6 thousand subscribers and 360 videos. Median views are around 175, and uploads have slowed to eight in the past year. Sponsored integrations are rated at roughly $150 to $250 per video because most content is Shorts.
Malaysian healthcare brand channel with a Chinese-speaking audience for tonic and hamper campaigns
- About 1.6 thousand subscribers and 1.56 million lifetime views across 360 videos
- Median views around 175 on recent uploads, so reach is small outside brand-owned pushes
- Strongest engagement on a New Year hamper MV, which drew 255 thousand views
Brand fit report
Content
- Formats
- brand promo short, corporate video, product showcase
- Tone
- formal, promotional
- Language
- Chinese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds, with occasional 3 to 6 minute corporate videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- health supplements, medicated wine, tea, hampers
- Affiliate links
- No
The channel is the brand's own corporate channel, and its promotional videos cover Hai-O products and Chinese New Year hampers rather than third-party sponsors.
Suitability GARM Brand Safety Floor + Suitability
Several videos promote alcohol, including medicated wine and a Pagoda Festive Night event, so the channel is not suitable for family-targeted placements.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶海鸥 青梅竹马 OSAMI 梅酒 · 220 views
▶2026新年贺岁歌 🧧 马年新春送好礼，海鸥最懂你 ❤️ · 213k views
▶【爱华教义演 2025】雪兰莪万挠爱美乐华小SJK (C) Kota Emerald, Rawang_第六场 · 520 viewsLast three uploads, latest 221 days ago.
This is the official YouTube channel for Hai-O Group. Established in 1975, Hai-O has since become an established household name offering a wide range of complementary medicines, medicated tonic, wellness, beauty and healthcare products and clinical services. We are committed to promoting healthcare culture and improving human's well-being. To learn more about Hai-O Group, please visit us at https://www.beshom.com . Follow us @ 🌟 FB→ https://www.facebook.com/haiogroupofficial 🌟 IG → https://www.instagram.com/haiogroup 🌟 E-Store → http://mall.hai-o.com.my
About Hai-O Group
Hai-O Group, operating as @haiogroup on YouTube, is the channel of a Malaysian healthcare and wellness company founded in 1975. The channel publishes Chinese-language product promos, corporate videos, and event recordings, with most clips under one minute. Estimated viewers are Malaysian Chinese adults in their thirties and older, based on the content language and product categories, not on verified analytics.
The channel has about 1.6 thousand subscribers and median views near 175 per video, with a few hits such as a New Year hamper MV that reached 255 thousand views. Uploads have slowed to eight in the past 12 months. Sponsored integrations are rated at $150 to $250 per video because most content is Shorts, and CPM works out to roughly $4 to $8 per 1,000 median views, against $10 to $30 for paid ads.
This channel suits brands in festive gifting, traditional health, or Chinese-language wellness who want a Malaysian audience and can accept modest organic reach.
Written from Hai-O Group's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hai-O Group can edit or remove this page at any time.
Questions about Hai-O
How much does Hai-O Group charge for a sponsored video?
Hai-O Group's channel is rated at roughly $150 to $250 per sponsored video, based on a median of about 175 views and a Shorts-heavy format. Rates are estimates from public channel data and are not a published price list. Confirm the final quote directly with the channel owner.
What does Hai-O Group post about on YouTube?
Hai-O Group posts short Chinese-language promos for its health supplements, medicated tonics, wine, and hampers, plus corporate and event videos such as its 50th anniversary film. Most clips run under one minute. The channel functions mainly as the brand's own marketing outlet rather than an independent creator channel.
How do I contact Hai-O Group for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Check the channel's listed links for official business inquiries as well.
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