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Halftime Report

Podcast · www.cnbc.com · US · EN
Hosted by Scott Wapner

Halftime Report, produced by CNBC, is a weekday midday market show covering stocks, yields and the AI trade, with CNBC's Scott Wapner and the Street's investors. The feed holds 1,000 episodes, updated daily, with a median length of about 44 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), and a host-read mid-roll would sit at roughly $360 to $2,000 per episode.

Why brands sponsor Halftime Report

Daily midday market audience of investors following stocks, rates and AI

  • Weekday show from CNBC with 1,000 episodes and a daily cadence
  • Apple Podcasts rating of 4.4 from 353 ratings, with most ratings at five stars
  • Interviews with the Street's top investors and live broadcasts from industry events
Best forbrokerage and investing appsfinancial servicesbusiness software
Watch forListeners are investors focused on markets, so a non-financial brand may feel out of place.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance80%
News20%
Formats
interview, panel discussion, live broadcast, market commentary
Tone
analytical, fast-paced
Language
English
Production
Studio production
Typical length
40 to 50 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 353 (1,000 to 5,000 band, roughly 20,000 to 80,000 per episode), with the show's CNBC affiliation and daily cadence supporting the upper part of the range.
Audience asks aboutWhere should I invest next?How will rates and oil affect stocks?What is the outlook for the AI trade?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CNBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover markets, earnings, rates and US-China trade, with no flagged content; political themes such as the US-China summit appear occasionally.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Halftime Report is on the front lines of CNBC’s market coverage. CNBC’s Scott Wapner and the Street’s top investors get to the heart of the action as it’s happening and help set the agenda for the rest of the day. Halftime Report airs weekdays 12-1PM ET on CNBC TV.
Halftime Report's own show description from the podcast feed

Do you make Halftime Report? Claim or remove this page.

About Halftime Report

Halftime Report is a weekday market show produced by CNBC and hosted by Scott Wapner, according to the feed and the CNBC website. Episodes run about 44 minutes on median and air daily, and the Apple Podcasts listing shows 1,560 episodes since July 2020. The show covers stocks, yields, earnings, the AI trade and trade policy, with interviews and investment strategy segments.

Apple Podcasts shows a rating of 4.4 from 353 ratings, most of them five stars. Listeners are estimated, not measured, to be investors and finance followers, with an estimated 20,000 to 80,000 downloads per episode based on the rating count and the show's CNBC affiliation. No sponsor mentions appear in the feed.

A host-read mid-roll is estimated at roughly $360 to $2,000 per episode from the estimated download range. Financial services and investing brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Halftime Report can edit or remove this page at any time.

Questions about Halftime Report

How much does Halftime Report charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Actual pricing depends on the show's terms and is not published in the dossier.

What is Halftime Report about?

Halftime Report is a weekday CNBC market show covering stocks, yields, earnings and the AI trade. It features interviews with investors and a daily investment strategy segment.

How do I contact Halftime Report about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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