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Hammer + Nigel Show Podcast

Podcast · www.wibc.com/hammer-and-nigel · US · EN
Hosted by Hammer, Nigel

The Hammer and Nigel Show, published by 93.1 WIBC in Indianapolis, is a daily news and commentary program with about 1,000 episodes in its feed. Episodes typically run around 9 minutes for segments and over 100 minutes for the full show. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Hammer + Nigel Show Podcast

Daily Indianapolis talk show with a loyal local audience and frequent guest interviews

  • Publishes new episodes daily with about 2,000 episodes on Apple Podcasts
  • Carries local guest interviews including state officials and comedians
  • Ratings average 4.7 across 197 Apple Podcasts ratings
Best forlocal Indianapolis businessesbeverage and hospitality brands
Watch forPolitical and unfiltered tone may not suit brands that avoid polarizing content.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Sports15%
Business and Finance10%
Pets and Animals5%
Entertainment10%
Formats
co-hosted banter, interview, call-in segment
Tone
irreverent, opinionated
Language
English
Production
Clean, edited audio
Typical length
8 to 12 minutes per segment; full show about 100 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 197 ratings with a 4.7 average, daily updates across roughly 2,000 episodes, a Podcast Index popularity of 5, and a broadcast-network origin on Omny.
Audience asks aboutWhat is the latest news from Indianapolis and Indiana?What do the hosts think about today's headlines?Which guests are joining the show this week?
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
35%women
65%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
93.1 WIBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by the station 93.1 WIBC and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

The show description says it is politically incorrect and unfiltered, and a title references betting and beer, so political and profanity risk are flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Episode #2290 - Hammer and Nigel Full Show2026-10-161 h 43 min
Booze News2026-10-163 min
Are You Okay with This?2026-10-167 min
Is This Anything?2026-10-167 min
Elon's Flying Car!2026-10-164 min
Beer Sample Friday!2026-10-164 min

Last six episodes from the show's feed, latest 3 days ago.

The Hammer and Nigel Show is an informative, unfiltered and fun look at the news of the day. If you are easily offended or have a stick that is perpetually up your backside, this might not be the show for you. If enjoy politically incorrect things and 1.21 gigawatts of testosterone, this program is definitely for you. Champions of Indianapolis and champions of life. The Hammer and Nigel Show.…
Hammer + Nigel Show Podcast's own show description from the podcast feed

Do you make Hammer + Nigel Show Podcast? Claim or remove this page.

About Hammer + Nigel Show Podcast

The Hammer and Nigel Show is a news and commentary program published by 93.1 WIBC, an Indianapolis radio station, as shown in the podcast feed and the Apple Podcasts listing. The show offers daily discussion of current events, sports, and local guests, and the feed lists about 1,000 episodes. The hosts are named Hammer and Nigel in the episode titles and show description.

The show publishes new episodes every day, and the full daily show runs about 100 minutes, with shorter segments of roughly 3 to 12 minutes. Apple Podcasts lists 197 ratings with a 4.7 average and about 2,031 episodes in total. Listener figures are estimates and are not published by the show; based on the rating count and daily cadence, the show is estimated at 5,000 to 25,000 downloads per episode, mostly Indianapolis-area adults.

No sponsors are visible in the feed. A host-read mid-roll is estimated at $90 to $625 per episode, which suits local and regional brands wanting to reach Indianapolis-area listeners with a news-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Hammer + Nigel Show Podcast can edit or remove this page at any time.

Questions about Hammer + Nigel Show Podcast

How much does The Hammer and Nigel Show charge for a podcast sponsorship?

Estimated at $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's own terms.

What is The Hammer and Nigel Show about?

It is a daily news and commentary program from 93.1 WIBC in Indianapolis, covering current events, sports, and local guests in an irreverent style.

How do I contact The Hammer and Nigel Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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