ハナレグミ
Hanaregumi (@hanaregumi.official), the Japanese singer-songwriter Takashi Eikyu, based in Japan, makes acoustic music videos, studio sessions and concert clips. The channel has about 65,700 subscribers, roughly 23.6 million total views and a median of about 12,200 views per video. Uploads are sparse, with none in the last 90 days, and sponsored integrations are rate-based at $150 to $250 per video.
Mellow Japanese acoustic music channel with a loyal, older-skewing listener base
- About 12,200 median views per video across 39 uploads
- Top video reached 141,000 views, with a 2023 single near 314,000
- Recent Shorts average roughly 8,000 to 17,000 views each
Brand fit report
Content
- Formats
- music videos, studio sessions, live concert clips, teaser videos
- Tone
- warm, mellow
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 5 minutes for music videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Catalog consists of music performances and album promotion with no flagged content in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 66k | 12k | 0 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶新曲「Good to go」ツアー会場限定でCD販売決定！ #ハナレグミ · 6.1k views
▶ハナレグミ2025年夏バンドツアー！4月5日（土）チケット一般発売！#ハナレグミ · 12k views
▶MY夢中 スタジオセッション #ハナレグミ · 8.3k viewsLast three uploads, latest 458 days ago.
12月10日配信EP「THE MOMENT」発売 [永積 崇] （1974年11月27日、東京生まれ） 高校2年の頃よりアコースティック・ギターで弾き語りをはじめる。1997年、SUPER BUTTER DOG でメジャー・デビュー。2002年夏よりバンドと併行して、ハナレグミ名義でソロ活動をスタート。 2017年10月、是枝裕和監督作品『海よりもまだ深く』主題歌「深呼吸」も収録された7枚目となる待望のオリジナルアルバム『SHINJITERU』をリリース。2018年は全国14都市全14公演となるワンマンライブツアー「ハナレグミ 2018 ツアー ど真ん中」を敢行。2019年は、ハナレグミ with U-zhaan「タカシタブラタカシ」ツアーに加え、各地イベント・フェスなどへ多数出演。2020年2月には、ワンマンホールツアー「THE MOMENT」を東京2日間と大阪1日間にて開催。「『THE MOMENT～HORN NIGHT～』With 東京スカパラダイスオーケストラ」「『THE MOMENT～STRINGS NIGHT～』With 鈴木正人(from LITTLE CREATURES)、美央ストリングス and more」と題し、それぞれ異なる趣で楽しめる内容で好評を博す。2021年3月31日にオリジナルアルバム『発光帯』をリリース。2022年2月から2023年にかけて弾き語り
About ハナレグミ
Hanaregumi is the music project of Takashi Eikyu, a Japanese singer-songwriter based in Tokyo, whose YouTube channel shares music videos, studio sessions and live concert clips. Per the channel description, his career includes a major debut with SUPER BUTTER DOG in 1997 and a solo project since 2002. The channel has about 65,700 subscribers and roughly 23.6 million total views, with 39 uploads in total.
Most viewers appear to be Japanese-speaking adults, likely older on average, based on the content and language. Median views sit near 12,200 per video, and the channel has not uploaded in over a year, so recent reach is lower than its catalog total suggests.
Brands in lifestyle, travel, or concert and entertainment categories looking for a mellow Japanese audience could consider this channel. Estimated sponsored rates run $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with a typical paid-ad CPM of $10 to $30.
Written from ハナレグミ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ハナレグミ can edit or remove this page at any time.
Questions about ハナレグミ
How much does Hanaregumi charge for a sponsored video?
Based on a median of about 12,200 views on long-form videos, a sponsored integration would be priced at roughly $150 to $250 per video. This is an estimate from public metrics, and actual rates should be confirmed directly with the creator or management.
What does Hanaregumi post about on YouTube?
Hanaregumi posts Japanese music content, including official music videos, studio session clips, live concert recordings from tours and album teasers. The style is acoustic and mellow, and most uploads are short clips drawn from larger performances or album releases.
How do I contact Hanaregumi for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and the booking option.
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YouTube and other creators in japanese acoustic music, ranked by score.
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|---|---|---|---|---|---|
イノトモOfficial Channel@inotomo · JP | japanese acoustic musiclive performance | 1.7k | 647 | $150–250 | 48 |