Starbooked

Hand Held Legend (@handheldlegend), a US retro gaming hardware channel, makes Game Boy and GameCube controller modding videos for about 12,500 subscribers and a median of roughly 2,300 views per video. It posts irregularly, about seven videos in the past year, and typical sponsored integrations are priced at $150 to $250 per video.

Why brands book Hand

Engaged retro gaming audience for controller and hardware launches

  • Median of about 2,300 views per video, with a 90th percentile near 8,600 views
  • Recent GC Ultimate videos reached 6,100 to 14,500 views, showing strong launch interest
  • Engagement rate of 2.9 percent, with a 0.5 percent comment rate suggesting active viewers
Best forhardware product launchescrowdfunding campaignsretro gaming accessories
Watch forUpload pace is slow, with no uploads in the last 90 days, so timing a campaign needs advance planning.

Brand fit report

Content

Topics, IAB taxonomy
Video Game Culture70%
Technology25%
Lifestyle5%
Formats
build and install guides, product teasers, short-form clips
Tone
technical, enthusiastic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 4 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement2.9%
Likes and comments per view on recent videos
Audience asks abouthow to install a specific mod kithow to calibrate triggers or joystickswhere to buy the GC Ultimate controller
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
JLCPCB
Categories promoted
3D printing services, PCB manufacturing
Affiliate links
No

Impromptu GC Ultimate Q&A Stream | JLCPCB 3D Print Sponsorship states the stream is sponsored by JLCPCB.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to retro hardware modding and soldering tutorials with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k2.3k0

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers23 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 234 days ago.

We specialize in all things retro! Whether its modding, preserving your old retro gaming gear or just needing something a little extra to remind yourself to never grow up, we will try our best to deliver. Store • https://handheldlegend.com Support • Email: support@handheldlegend.com • Web: https://wiki.handheldlegend.com/
Hand Held Legend's own profile description on YouTube

Are you Hand Held Legend? Claim or remove this profile.

About Hand Held Legend

Hand Held Legend is a US channel run by the Hand Held Legend brand, which, according to its website, sells Game Boy mods, backlight kits and competitive controllers such as the ProGCC and GC Ultimate. The channel publishes build guides, soldering tips and product teasers, with most videos between one and four minutes. Its audience appears to be adult retro gaming hobbyists who buy hardware and modify their own consoles; these figures are estimates from channel data.

The channel has about 12,500 subscribers and a median of roughly 2,300 views per video, with occasional spikes above 10,000 views on launch content. Sponsorship activity is light, with a JLCPCB sponsorship of a livestream the only clearly disclosed integration in the recent videos. Advertising rates are estimated at $20 to $35 per 1,000 median views for long-form content, which is in line with the $10 to $30 CPM typical of paid ads, though the channel's short-form share is high enough to bring the price down.

Hand Held Legend suits hardware, accessory and tool brands that want to reach retro gaming and modding enthusiasts. It is a particularly good fit for launch campaigns for controllers or kits.

Written from Hand Held Legend's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hand Held Legend can edit or remove this page at any time.

Questions about Hand

How much does Hand Held Legend charge for a sponsored video?

Hand Held Legend's estimated rate is $150 to $250 per video, based on a median of about 2,300 views and a rule of $20 to $35 per 1,000 median views for long-form content, with a $150 minimum. Rates for Shorts are lower. Confirm current pricing directly with the creator.

What does Hand Held Legend post about on YouTube?

The channel posts retro gaming hardware content, including Game Boy and GameCube controller modding, soldering tutorials, install guides for mod kits and product launch teasers. Most videos run one to four minutes and are aimed at people who build or modify their own consoles.

How do I contact Hand Held Legend for a brand deal?

Hand Held Legend lists support@handheldlegend.com as a contact on its channel. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

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