Hands-On AI
Hands-On AI (@handsonaipodcast), a US channel run by Mikah Sargent under the TWiT network, makes short-form and long-form explainers on practical artificial intelligence use. With about 53,000 subscribers and roughly 1,300 median views, it posts about 7 videos a quarter. Estimated rate: $35 to $50 per video.
Reach AI-curious professionals with hands-on tutorials and clean brand safety
- About 1,344 median views per video across a 53,000-subscriber base.
- Long-form episodes run around 53 minutes, leaving room for extended ad reads.
- Shorts make up only 6 percent of uploads, so sponsorships sit in long-form content.
Brand fit report
Content
- Formats
- long-form podcast episodes, short explainer clips, live-style show segments
- Tone
- practical, calm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 50 seconds to 55 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description links to TWiT membership and the website lists an advertising contact, and the metrics record one affiliate flag.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Hands-On AI Cuts Through Hype and Doom' cover AI in a neutral, instructional tone with no mature content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 53k | 1.3k | 7 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The AI That Does the Thing - Meta's Muse Agent Takes On Simp · 1.5k views
▶Nine Billion Knobs - What's Actually Inside an AI Model, Exp · 1.4k views
▶The Chatbot in Your Laptop - Run AI on Your Own Computer, No · 2.5k viewsLast three uploads, latest 1 days ago.
Hands-On AI explores and explains artificial intelligence — and shows you how to actually use it. Because AI is exactly that: a tool, and like any tool, what matters is what you do with it. In short, focused episodes, Mikah Sargent takes you inside the technology reshaping how we work, create, and communicate. Learn what's really happening inside a large language model, run AI entirely on your own hardware, put the AI already in your pocket to work, and discover uses you hadn't thought of. No buzzwords, no doom — just practical, hands-on help from one human to another. Submit your AI question
About Hands-On AI
Hands-On AI is a US YouTube channel from the TWiT network, hosted by Mikah Sargent, that explains artificial intelligence and shows viewers how to use it. Episodes are mostly long-form podcast-style shows, with recent uploads on running models locally, inside large language models, and using AI on a phone or laptop.
The audience is estimated to be mostly adults aged 25 to 44 in the United States, drawn from TWiT's tech listeners. The channel has about 53,000 subscribers and a median of roughly 1,300 views per video, with about seven uploads in the last 90 days.
Brands seeking tech-literate buyers can book a sponsored integration here at an estimated $35 to $50 per video. That works out to a CPM of about $20 to $35 per 1,000 views, which compares with typical paid-ad CPMs of $10 to $30.
Written from Hands-On AI's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hands-On AI can edit or remove this page at any time.
Questions about Hands-On
How much does Mikah Sargent charge for a sponsored video?
Based on a median of about 1,344 views per long-form video, the estimated rate is $35 to $50 per video. This is a benchmark range, not a published price, and final pricing depends on the integration and deliverables.
What does Mikah Sargent post about on YouTube?
Hands-On AI covers practical artificial intelligence, including how large language models work, running AI models on your own computer, and using AI tools in daily work. Episodes are mostly long-form podcast-style shows with occasional short clips.
How do I contact Mikah Sargent for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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