HANNYA OFFICIAL

@hannyaofficial · JP · JA

japanese hip hop rap music videos live music music artists

HANNYA OFFICIAL (@hannyaofficial) is the official channel of Japanese rapper Hannya, based in Japan, posting music videos, live footage and short clips. The channel has about 90,200 subscribers, a median of roughly 38,700 views per video, and uploads around 14 times in the last 90 days. Rates run about $150 to $250 per Shorts integration and $560 to $960 per long-form video, and the channel is best known for its tie-in with a Japanese pharmaceutical brand.

Why brands book HANNYA

Japanese hip hop artist with 184,000-view peaks and a loyal 90,000-subscriber base

Median of about 38,700 views per video across the last 30 uploads
A video reached 1.6 million views, showing reach beyond the core audience
Fourteen uploads in 90 days keeps the channel active for campaign timing

Best formusic streaming and audio product launchesstreetwear and fashion brands targeting Japanese youth cultureevent and ticketing promotion

Watch forLyrics are explicit and aggressive; brands should review the creative fit before booking.

Brand fit report

Content

Topics, IAB taxonomy

Hip Hop Music70%

Live Events20%

Music Video10%

Formats: official music videos, live concert footage, short vertical clips
Tone: raw, energetic
Language: Japanese
On camera: Yes, talking head
Production: Clean, lightly edited
Typical length: under 60 seconds for Shorts, 2 to 4 minutes for music videos

Audience

Commercial intent10/100

Comments asking for links, prices or where to buy

Sentiment85/100

Estimated from titles, descriptions and engagement

Engagement1.5%

Likes and comments per view on recent videos

Audience asks abouttour dates and ticket informationalbum release detailslyrics and collaborations with other artists

Age

15%18-24

35%25-34

30%35-44

20%45+

Gender

25%women

75%men

Countries

🇯🇵 Japan95%

LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh

Adultlow

Drugslow

Violencelow

Politicslow

Lyrical content and titles such as 'お供いたします地獄まで' and 'バカ' point to strong language typical of hip hop music.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	90k	39k	14

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50

Activity Uploads in the last 90 days14 / 30

Reach Followers on the main platform18 / 20

Recent videos

▶誰でも代わりが効くこの街で #般若 #東京 · 24k views

▶甦る景色は宝物 #般若 #卒業 #柊人 · 12k views

▶般若 20th LIVE 2024.09.07 @TOKYO DOME CITY HALL · 19k views

Last three uploads, latest 3 days ago.

ラッパー般若のオフィシャルアカウントです。

HANNYA OFFICIAL's own profile description on YouTube

Are you HANNYA OFFICIAL? Claim or remove this profile.

About HANNYA OFFICIAL

HANNYA OFFICIAL is the YouTube channel of Japanese rapper Hannya, who posts official music videos, live concert footage and short clips focused on hip hop music. The channel has about 90,200 subscribers and a median of around 38,700 views per video, with roughly 14 uploads in the last 90 days. Most posts are in Japanese and the channel is active around tour dates and album releases.

The audience is mostly Japanese viewers who follow the artist's music and live shows. Demographic estimates suggest a skew toward adults aged 25 to 44 and a male-leaning audience, but these are estimates only and not verified data. Brand work visible on the channel is limited, and the channel has no sponsored integrations in the recent upload history.

At $560 to $960 per long-form video and $150 to $250 per Shorts integration, rates compare with paid ads at a CPM of $20 to $35 per 1,000 views, against typical paid-ad CPMs of $10 to $30. Brands in music, streetwear or Japanese youth culture should consider this channel.

Written from HANNYA OFFICIAL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HANNYA OFFICIAL can edit or remove this page at any time.

Questions about HANNYA

How much does HANNYA OFFICIAL charge for a sponsored video?

Rates for HANNYA OFFICIAL start around $560 to $960 per long-form video based on a median of about 38,700 views, and about $150 to $250 for a Shorts integration. Rates are per video and reflect the channel's view counts.

What does HANNYA OFFICIAL post about on YouTube?

HANNYA OFFICIAL posts Japanese hip hop music videos, live concert footage and short vertical clips connected to the rapper's tours and album releases. Most content is music-focused, with a few behind-the-scenes and promotional posts.

How do I contact HANNYA OFFICIAL for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability before reaching out.

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