Hans en Shifra (@hansenshifra) are a Dutch family vlog channel run by Shifra Jumelet and Hans from Zaltbommel, Netherlands. They post long-form family life, home renovation and travel vlogs with about 42,900 subscribers and roughly 25,000 median views. They upload about three times a week, though recent uploads have slowed, and sponsored integrations are estimated at $500 to $900 per video.
Dutch family vlogger with 42,900 subscribers and home and baby audience
- Median views of about 25,000 per long-form video across 824 uploads
- Past sponsors include Cricut, Bloomon, Prenatal and Hello Fresh with ad reads
- Estimated $500 to $900 per video, about $20 to $35 CPM on median views
Brand fit report
Content
- Formats
- long-form vlog, shoplog, room tour, DIY project video
- Tone
- warm, candid
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 17 minutes
Audience
Commercial
- Brands seen
- Black+DeckerCricutBloomonPrenatalHello FreshSnooWhirlpoolCorendon
- Categories promoted
- home appliances, crafting, baby products, meal kits, travel, home improvement
- Affiliate links
- Yes
The 2021 video 'babykamer roomtour! (voor jongens!)' credits Bloomon as sponsor and gives a discount code, and the 2022 'easy DIY + plannen voor het nieuwe jaar' credits Cricut as sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles; the 'Q&A over onze miskramen' (2020) covers miscarriage personally, which brands should consider when pairing.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 59 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Dit was mijn morning routine vandaag, maar geen ochtend is b · 12k views
▶Amerika shoplog · 8.7k views
▶wat zit erin mijn vluchttas voor baby #3! de essentials.. | · 25k viewsLast three uploads, latest 547 days ago.
Dingen kunnen hier wat chaotisch en druk zijn, met een dochtertje (van 1 jaar!) + we zijn altijd aan het klussen en verbouwen van ons huis! Niets is hier lang hetzelfde, behalve onze liefde voor elkaar. Welkom bij Hans & Shifra! Nieuwe video's elke maandag, woensdag & vrijdag. En af en toe een bonus video op zondag. Collabs mail shifra@acupoflife.nl Hans en Shifra Postbus 252 5300 AG Zaltbommel Instagram Shifra: https://instagram.com/shifrajumelet Hans: https://instagram.com/jchmulder Facebook http://www.facebook.com/hansenshifra
About Hans en Shifra
Hans en Shifra is a Dutch family vlog channel run by Shifra Jumelet and Hans from Zaltbommel in the Netherlands. The channel has about 42,900 subscribers and 824 videos, and covers family life with their children, home renovation, DIY projects, shoplogs and travel. Recent videos are long, often between 8 and 17 minutes, and the pace has slowed sharply since 2021.
The audience is estimated to be almost entirely Dutch-speaking, mostly women in their 25 to 44 range who follow parenting and home content. Those figures are estimates, not platform-reported data. Earlier years included regular sponsored integrations with home appliance, baby and meal kit brands, usually presented as ad reads with discount codes.
At a median of about 25,000 views per long-form video, a sponsored integration is estimated at $500 to $900. That works out to roughly $20 to $35 CPM, which is higher than the $10 to $30 CPM typical for paid ads. Brands in home, baby and family categories who want a Dutch-language family audience should consider this channel, after confirming current activity.
Written from Hans en Shifra's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hans en Shifra can edit or remove this page at any time.
Questions about Hans
How much does Hans en Shifra charge for a sponsored video?
Based on a median of about 25,000 views, a sponsored integration is estimated at $500 to $900 per video, or roughly $20 to $35 per 1,000 views. Rates are estimates and should be confirmed directly with the creators.
What does Hans en Shifra post about on YouTube?
Hans en Shifra post Dutch-language family vlogs, including room tours, home renovation and DIY projects, shoplogs, travel and life with their children. Their videos are typically 8 to 17 minutes long, though uploads have slowed in recent years.
How do I contact Hans en Shifra for a brand deal?
The creators list shifra@acupoflife.nl for collaborations on their channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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