Starbooked

Happy Mum

Podcast · www.giovannasworld.com · EN
Hosted by Giovanna Fletcher

Happy Mum, hosted by Giovanna Fletcher, has 346 episodes since August 2017 and releases weekly. Episodes typically run about 60 minutes and feature frank conversations with other parents about motherhood, grief, burnout and childbirth. Estimated downloads are 5,000 to 25,000 per episode, with a rate of roughly $90 to $625 per host-read mid-roll ad. Its Apple Podcasts rating of 4.8 stands out.

Why brands sponsor Happy Mum

Engaged parenting audience hearing frank, trusted conversations weekly

  • Over 340 episodes since 2017 with a steady weekly release schedule
  • Apple Podcasts rating of 4.8 from 200 ratings signals loyal listeners
  • Guests include high-profile parents discussing grief, burnout and birth
Best forfamily and childcare productswellness and self-care brandsbaby and maternity services
Watch forDownload figures are estimates; the feed shows no sponsors so the show's ad acceptance is untested.

Brand fit report

Content

Topics, IAB taxonomy
Parenting70%
Health and Wellness15%
Society15%
Formats
interview, guest conversation
Tone
warm, candid
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: Apple ratings_count of 200 maps to 5,000 to 25,000, with the show's 346 episodes, weekly cadence, Acast hosting, and a top Podcast Index popularity bucket supporting the upper part of that band.
Audience asks abouthow to cope with burnout as a parenthow to support a child through grief or illnesswhat birth and midwifery really involve
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
85%women
15%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
🇦🇺 Australia5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover pregnancy loss, childhood cancer and postnatal depression with no explicit flag, and the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

In the Happy Mum Podcast, Giovanna Fletcher continues the conversation about motherhood she began in her bestselling book of the same title. In a series of frank and warm conversations with other high-profile mums and dads, Gi discusses all aspects of parenthood - the highs, the lows, the challenges and rewards. There is no such thing as the perfect parent, and we’re all simply doing our best,…
Happy Mum's own show description from the podcast feed

Do you make Happy Mum? Claim or remove this page.

About Happy Mum

Happy Mum is a parenting podcast hosted by Giovanna Fletcher, who also wrote the book of the same title. The show features frank conversations with other high-profile mums and dads about motherhood, covering the highs, lows, challenges and rewards of parenthood. Episodes are hosted on Acast and generally run close to an hour.

The show has published 346 episodes since August 2017 on a weekly cadence. Its Apple Podcasts listing carries 200 ratings with an average of 4.8. Listeners are likely parents aged mostly between 25 and 44, predominantly women and concentrated in the United Kingdom; these figures are estimates and not published data. No sponsors were visible in the feed.

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. That suits family, baby, and wellness brands seeking a trusted parenting audience. Sources: the show's RSS feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Happy Mum can edit or remove this page at any time.

Questions about Happy Mum

How much does Happy Mum charge for a podcast sponsorship?

Based on estimated downloads, a host-read mid-roll on Happy Mum is roughly $90 to $625 per episode. Rates depend on actual audience size and the terms agreed with the show.

What is Happy Mum about?

Happy Mum is a parenting podcast hosted by Giovanna Fletcher. Episodes feature candid conversations with other parents about motherhood, grief, burnout, childbirth and family life.

How do I contact Happy Mum about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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