Happypet (@happypet_tv) is a Korean pet channel run by the news agency NEWS1, based in South Korea, publishing dog, cat and wildlife clips. It has about 18,500 subscribers and a median of roughly 1,300 views per video, with about 14 uploads in 90 days. Sponsored integrations are estimated at $150 to $250 per video.
Korean pet audience with a steady flow of short, warm animal clips
- Median of about 1,300 views per video across the last 30 uploads
- Roughly 14 uploads in 90 days keeps the feed active
- Shorts make up 78% of uploads, suited to quick product placements
Brand fit report
Content
- Formats
- short vertical clips, news reports with video, pet showcase clips
- Tone
- warm, informative
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Some clips cover animal abuse and rescue from dog farms, such as '"내가 꼭 살려줄게"…개농장 식용견들, 지옥에서 탈출할까', which is emotionally heavy but not graphic in the titles shown.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 27 / 100
Public rule, same for everyone. How it works.
Recent videos
▶"배우들 긴장하개"…'견우주연상' 후보 연기 천재 강아지 │#poodle #dog · 2.7k views
▶"유일하게 이길 수 있는 존재"…강아지와 빙고 │ #dog #puppy · 1.6k views
▶"고양이인 줄" 말티즈 장군이와 인사하는 송미령 농식품부 장관 · 1.4k viewsLast three uploads, latest 8 days ago.
종합 뉴스통신 '뉴스1'이 운영하는 사람과 동물의 행복한 동행 '해피펫(Happypet)' 채널입니다. 강아지, 고양이 반려동물부터 사자, 호랑이 야생동물까지 모든 동물을 만날 수 있습니다. *해피펫 사이트 http://www.happypet.co.kr *해피펫 페이스북 http://www.facebook.com/happypet1004 *해피펫 인스타그램 http://www.instagram.com/happypet1004 *해피펫 인플루언서 https://in.naver.com/happypet *해피펫 카카오톡채널 https://pf.kakao.com/_fxmsEd #강아지 #고양이 #dog #cat #animals
About 뉴스1해피펫
Happypet is a Korean pet channel operated by the news agency NEWS1, per its channel description. It posts short vertical videos of dogs, cats and wildlife, many drawn from reader submissions in its '내새꾸자랑대회' pet showcase series, along with news reports on animal welfare and rescues. Most uploads are under a minute and the channel publishes roughly three to four videos a month.
The audience is estimated to be mostly Korean-speaking pet owners, with women making up an estimated majority. Median views are about 1,300 per video, with occasional outliers near 600,000 views on viral clips. The channel shows no sponsorship disclosures in recent uploads.
Brands seeking a Korean pet audience can expect rates of $150 to $250 per sponsored video, a CPM of $20 to $35 per 1,000 median views versus $10 to $30 typical for paid ads. It suits pet food, supplement and adoption-focused brands.
Written from 뉴스1해피펫's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 뉴스1해피펫 can edit or remove this page at any time.
Questions about 뉴스1해피펫
How much does Happypet charge for a sponsored video?
Happypet's estimated rate is $150 to $250 per sponsored video, based on its median views and the Shorts-heavy format. Rates are estimates derived from channel metrics rather than a published rate card. Contact details unlock on Starbooked for $0.80.
What does Happypet post about on YouTube?
Happypet posts short clips of dogs, cats and wildlife, mostly from its pet showcase series, along with news stories on animal welfare and rescue. Its channel description says it is run by the news agency NEWS1. Most videos are under a minute long.
How do I contact Happypet for a brand deal?
Contact details for Happypet unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is boosted before reaching out. The channel's public links include its website and social profiles.
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