Starbooked

Marla Robinson (@happytrails699), an English-language beauty and lifestyle creator, posts makeup, skincare and at-home device reviews from the desert Southwest. Her channel has about 16,300 subscribers, a median of roughly 570 views per video, and about three uploads a month. Her rate is $150 to $250 per video.

Why brands book Marla

Engaged skincare and makeup audience with a track record of gifted-product reviews

  • About 16,300 subscribers and a 3.0% engagement rate on recent uploads
  • Recent sponsored reviews include Murad, MimiSilk, Runway Rogue and Shiseido
  • Rate of $150 to $250 per video is below paid ad CPMs of $10 to $30 for most reach
Best forskincare launchesmakeup and lip product trials
Watch forMedian views are around 570, so reach per integration is modest despite the subscriber count.

Brand fit report

Content

Topics, IAB taxonomy
Beauty55%
Skin Care25%
Fitness10%
Lifestyle10%
Formats
product review, haul, routine demo, gifted product review
Tone
personal, practical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
4 to 9 minutes

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment78/100
Estimated from titles, descriptions and engagement
Engagement3.0%
Likes and comments per view on recent videos
Audience asks aboutwhich products work for mature or dry skinwhether at-home microneedling and laser devices are worth buyingwhere to find the makeup and skincare products shown
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇺🇸 United Statesnull%
LanguagesEnglish 100%

Commercial

20%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
MuradBanishMimiSilkRunway RogueSaturday SkinShiseido
Categories promoted
skincare, at-home devices, makeup, lip care
Affiliate links
Yes

The video 'DAYTIME DARK SPOT REMOVER AND A NIGHT TIME RETINOL: @Murad' is labeled gifted by Murad and carries a product link, and the video 'TOP 3 AT-HOME SKIN CARE DEVICES' states the creator is an affiliate with Banish.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions focus on skincare, makeup and fitness with no flagged content; the 'DAILY FOOD VLOG' covers menopause and blood sugar management in a general, non-sensitive way.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k5698

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest today.

Send all business inquiries to: happytrails5115@gmail.com Hey everyone! Welcome to my yt channel. I'm not your typical yt personality. Just a little older than most- 54yrs old that is. I still enjoy sharing my views on fashion and makeup. Come join me! Marla~
Marla Robinson's own profile description on YouTube

Are you Marla Robinson? Claim or remove this profile.

About Marla Robinson

Marla Robinson (@happytrails699) runs an English-language YouTube channel focused on beauty, skincare and at-home devices, with about 16,300 subscribers and roughly three uploads a month. Her videos are mostly on-camera product reviews, routine demonstrations and gifted-product features, typically four to nine minutes long, with a practical, personal tone. Viewers of this kind of channel are likely to be adults interested in skincare for mature or dry skin; audience age and gender are estimates only and are not confirmed by the data.

Her recent sponsored work includes gifted reviews for Murad, Runway Rogue, Saturday Skin and Shiseido, plus affiliate integrations for Banish and MimiSilk. Recent long-form uploads reach a median of about 570 views, so the rate is set at $150 to $250 per video. At that rate the effective CPM is roughly $20 to $35 per 1,000 median views, which compares with the typical $10 to $30 CPM for paid ads.

Brands in skincare, makeup and at-home beauty devices with a mature-skin or everyday-routine angle should consider her. Campaigns that need large single-video reach should look elsewhere.

Written from Marla Robinson's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Marla Robinson can edit or remove this page at any time.

Questions about Marla

How much does Marla Robinson charge for a sponsored video?

Marla Robinson's rate is $150 to $250 per sponsored video, based on a median of about 570 views on recent long-form uploads. The rate follows the Starbooked formula of $20 to $35 per 1,000 median views, which places her below the floor of $150.

What does Marla Robinson post about on YouTube?

Marla Robinson posts beauty and skincare content, including makeup routines, product reviews, at-home microneedling and laser device tests, and occasional fitness and lifestyle videos. Her content is aimed at adults interested in skincare for mature or dry skin, and most videos are on-camera and four to nine minutes long.

How do I contact Marla Robinson for a brand deal?

Marla Robinson lists a business email on her channel, and contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.