Starbooked

Harken (@harken), a sailing hardware brand based in the United States, makes blocks, winches and deck systems for sailboats. Its YouTube channel has about 9,170 subscribers and 1,043 median views per video, with roughly three uploads a month. Sponsored integration is estimated at $40 to $60 per video, using the long-form rate.

Why brands book Harken

Technical sailing hardware channel reaching engaged sailors and racing teams

  • About 9,170 subscribers and 3.0 million lifetime views
  • Median of 1,043 views per video, with a top recent tutorial at 3,281 views
  • Step-by-step tutorials keep watch time high, with several videos over 8 minutes
Best formarine equipment brandssailing apparel and accessoriesboat-building and refit tools
Watch forChannel is run by a hardware manufacturer, so audience is narrow and most content is self-promotional.

Brand fit report

Content

Topics, IAB taxonomy
Vehicle45%
Sport35%
Hobby15%
Lifestyle (sociology)5%
Formats
product walkthrough, tech tutorial, event coverage, short-form product clip
Tone
technical, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to service a winchwhich block to choose for a given loadhow to install new deck hardware
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
25%women
75%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom20%
🇫🇷 France10%
🇦🇺 Australia8%
LanguagesEnglish 95%French 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
sailing hardware, sailboat deck systems, winches, blocks
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own parent brand's products rather than third-party sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product tutorials and sailing event coverage with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.2k1k5

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 2 days ago.

Started in 1968 with the invention of the plastic recirculating ball bearing block and development of Olympic Class sailboats, Harken, Inc. today works hard to be the technological leader in sailboat deck hardware, winches, and hydraulics. Harken is the brand of choice for most teams in the America's Cup, Ocean Race, Olympics, and Grand Prix and One Designs classes, through to the world's most discerning designers and builders serving performance and bluewater cruising markets. Harken's network includes distribution in 48 countries, with group offices located in Australia, France, Italy, New Z
Harken's own profile description on YouTube

Are you Harken? Claim or remove this profile.

About Harken

Harken's YouTube channel is run by Harken, Inc., a sailboat deck hardware manufacturer with factories in Wisconsin and Italy. The channel publishes product walkthroughs, tech tutorials, and event coverage, usually four to eight minutes long, at a pace of roughly three uploads per month.

Viewers appear to be sailors, boat owners, and racing teams, mostly in the United States, the United Kingdom, France, and Australia. These audience details are estimates from video topics and comments, not measured data. Typical views sit near 1,000 per video.

Brands in marine hardware, sailing apparel, or boat-refit tools may find the channel useful. Sponsored integration is estimated at $40 to $60 per video, which works out to roughly $20 to $35 per 1,000 median views, compared with $10 to $30 CPM for paid ads.

Written from Harken's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Harken can edit or remove this page at any time.

Questions about Harken

How much does Harken charge for a sponsored video?

Harken's estimated rate is $40 to $60 per video, based on about 1,043 median views at $20 to $35 per 1,000 views. The figure is an estimate from channel metrics, not a published rate card. Confirm terms directly before booking.

What does Harken post about on YouTube?

Harken posts sailing hardware walkthroughs, winch and block maintenance tutorials, and sailing event coverage such as WASZP and American Magic. Videos are mostly four to eight minutes, with occasional Shorts. Most content focuses on the company's own products and the sailing teams that use them.

How do I contact Harken for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Harken is a company channel, so outreach should go to its marketing team rather than an individual creator.