Starbooked

HarperCollins Publishers UK

@harpercollinsuk · GB · EN

HarperCollins Publishers UK (@harpercollinsuk), a book publisher based in the United Kingdom, posts book trailers, behind-the-scenes printing clips and author introductions. The channel has about 7,000 subscribers and a median of roughly 2,300 views per video, with around 14 uploads in the last 90 days. Sponsored integrations would cost $150 to $250 per video, reflecting its Shorts-heavy output.

Why brands book HarperCollins

Reach UK book buyers through a publisher's trailers and author launches

  • Median of about 2,300 views per video across 30 recent uploads
  • Roughly 14 uploads in the last 90 days, a steady promotional pace
  • Book trailers reached 950,000 and 152,000 views on single launch videos
Best forbook launchesbookish brand partnershipsauthor promotion
Watch forViews are concentrated in a few viral trailers, and most videos draw far fewer views.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Entertainment20%
Lifestyle10%
Formats
book trailers, author introductions, behind-the-scenes printing videos
Tone
promotional, polished
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the bookis the book worth readingwhat the author's story is about
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom75%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
books
Affiliate links
Yes

Video descriptions of 'Freddie Mercury: A Life in Lyrics' and 'Inferno' link to retailer and pre-order pages, which indicates affiliate links rather than paid sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles such as 'Inferno: History's Most Pivotal Battles' and 'Woke Is Dead by Piers Morgan' cover war and political commentary, which warrants a medium political rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7k2.3k14
X–––
Instagram–––

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers41 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

HarperCollins is one of the world’s foremost book publishers, with a catalogue ranging from cutting-edge contemporary fiction to award-winning apps and everything in between. Today, HarperCollins UK publishes around 1,000 books a year. Our authors include worldwide bestsellers such as Booker Prize winner Hilary Mantel, writer of Wolf Hall and Bring Up The Bodies, George RR Martin, whose blockbusting A Song of Ice and Fire series has enraptured fans across the globe. In non-fiction, we publish such luminaries as Max Hastings, Nigel Slater, Professor Brian Cox and Lena Dunham. Our award-winnin
HarperCollins Publishers UK's own profile description on YouTube

Are you HarperCollins Publishers UK? Claim or remove this profile.

About HarperCollins Publishers UK

HarperCollins Publishers UK (@harpercollinsuk) is the YouTube channel of the British publisher HarperCollins UK, which publishes around 1,000 books a year. The channel posts book trailers, author introduction videos and short behind-the-scenes clips of books coming off the press. Its recent uploads cover titles such as Freddie Mercury: A Life in Lyrics, Claws Out by Bella Mackie and Inferno, with most videos under two minutes long.

According to the channel's public data, it has about 7,000 subscribers and 5.3 million lifetime views, with a median of roughly 2,300 views per video. Most viewers are likely UK-based readers interested in fiction, non-fiction and author news; this is an estimate, not measured data. Per the Starbooked rate rule, sponsored integrations are $150 to $250 per video, because Shorts make up over half of uploads. That compares with typical paid ad CPMs of $10 to $30, while this channel's rate runs on a $20 to $35 per 1,000 median views basis.

This channel suits publishers, bookshops and book-adjacent brands seeking UK book audiences for launches or promotions.

Written from HarperCollins Publishers UK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HarperCollins Publishers UK can edit or remove this page at any time.

Questions about HarperCollins

How much does HarperCollins Publishers UK charge for a sponsored video?

Based on its median of about 2,300 views and a high share of Shorts, the Starbooked rate is $150 to $250 per video. Rates are estimated from public channel metrics and the Starbooked rate rule, and may differ from the publisher's own terms.

What does HarperCollins Publishers UK post about on YouTube?

The channel posts book trailers, author introduction videos and behind-the-scenes clips of books being printed. Most uploads are short, under two minutes, and promote titles from HarperCollins UK's catalogue, including fiction, non-fiction and children's books.

How do I contact HarperCollins Publishers UK for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile to see whether this channel is boosted before reaching out.

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