Starbooked

Hattori-Sports

@hattorisports · JP · JA

Hattori-Sports (@hattorisports) is a Japanese bicycle shop channel from Asahikawa, Hokkaido, run by shop manager Mark. It posts short, one-minute bike maintenance and product videos with about 1,700 subscribers and a median of roughly 1,100 views per video. Uploads have stopped since mid-2024, and the shop's rate would be about $20 to $35 per 1,000 views.

Why brands book Hattori-Sports

Hokkaido bike shop reaching Japanese cycling buyers with clear one-minute maintenance videos

  • Median of about 1,139 views per video, with the top video at 216,674 views.
  • Around 1,740 subscribers across 65 uploads since April 2019.
  • Shorts make up about 52 percent of uploads, with 60-second maintenance explainers.
Best forbicycle parts and accessoriescycling apparellocal retail event promotion
Watch forNo uploads in the past year, so reach depends on older videos resurfacing.

Brand fit report

Content

Topics, IAB taxonomy
Automotive0%
Sport70%
Hobbies & Interests30%
Formats
one-minute how-to explainers, product showcases, shop announcements
Tone
practical, friendly
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to fix or adjust a specific bike partwhich bike or component to buyhow to maintain tires and brakes
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
road bikes, cycling components, cycling apparel, sandals
Affiliate links
Yes

Product videos promote the shop's own stock, such as the 'rig POP UP STORE' sandal event and the 'ROAD BIKE BONUS SALE 2024' video, with no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers bicycle maintenance and shop promotions with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k1.1k0
Instagram–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 857 days ago.

はっとりスポーツ商会は北海道旭川市にある自転車専門店です【来年創業60周年】 自転車や商品を店長のまーくんが動画で紹介します。 Facebook https://www.facebook.com/hattorisports/ Instagram https://www.instagram.com/hattori_sports/ LINE @ukt9498n - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ▼お問合せ 〒070-0823 北海道旭川市緑町16丁目3023-24 有限会社はっとりスポーツ商会 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Hattori-Sports's own profile description on YouTube

Are you Hattori-Sports? Claim or remove this profile.

About Hattori-Sports

Hattori-Sports is a Japanese channel run by the bicycle shop Hattori Sports Shoukai in Asahikawa, Hokkaido, operated by shop manager Mark. The channel posts short maintenance explainers, product showcases and shop sale announcements, mostly in Japanese and mostly in vertical or one-minute formats. Its most-viewed videos cover tire fitting, French valve inflation and wire stretch, which suggests an audience of riders looking for practical fixes.

The channel has about 1,740 subscribers and a median of roughly 1,100 views per video, with a small number of videos breaking out well beyond that. Viewers are likely adult road and sport cyclists in Japan, and estimated demographics are not measured data. Uploads stopped in mid-2024, so the audience is largely older content.

Brands booking this channel would pay about $20 to $35 per 1,000 median views for long-form work, or $4 to $8 per 1,000 for Shorts-heavy output, which is roughly $10 to $30 CPM equivalent for paid ads at the low end. It suits local Japanese bike, component and apparel brands that want practical, trusted demonstrations.

Written from Hattori-Sports's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hattori-Sports can edit or remove this page at any time.

Questions about Hattori-Sports

How much does Hattori-Sports charge for a sponsored video?

Hattori-Sports would typically charge about $150 to $250 per sponsored video given its median of roughly 1,100 views. The rate is based on $20 to $35 per 1,000 views for long-form work, or $4 to $8 per 1,000 for Shorts. Final pricing should be confirmed directly with the shop.

What does Hattori-Sports post about on YouTube?

Hattori-Sports posts short, one-minute bicycle maintenance tips such as tire changes, French valve inflation and cable stretch. It also shows bike and parts reviews, cycling gear and shop sale announcements. Most videos are in Japanese.

How do I contact Hattori-Sports for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel also lists Facebook, Instagram and LINE accounts for the shop.

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