Starbooked

はやとちゃんねる

@hayachan · JP · JA

Hayato (@hayachan), a Japanese creator based in Japan, makes fishing and seafood cooking videos for Hayato's entertainment channel, with about 21,300 subscribers and a median of roughly 5,100 views per video. He uploads about three times a month, and rates run about $150 to $250 per video. A distinctive detail: his recipes turn the fish he catches into dishes.

Why brands book はやとちゃんねる

Japanese sea fishing channel reaching 21,300 subscribers with cooking tie-ins

  • Median of about 5,100 views per video across 884 uploads since 2019
  • Roughly 39 uploads in the last 365 days, with 12 in the last 90 days
  • Median Japanese long-form views put a $150 to $250 integration in line with cheaper CPMs than $10 to $30 paid ads
Best forfishing tackle brandskitchen and cookware brandsJapan-market outdoor gear
Watch forAudience is almost entirely Japanese; non-Japanese brands need Japanese-language integrations.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Food & Drink25%
Pets & Animals5%
Formats
long-form fishing trip vlogs, fishing technique tutorials, short clips, gear reviews
Tone
casual, enthusiastic
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 25 minutes (long-form), under 60 seconds (Shorts)

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhich tackle and rigs work for a given fishwhere and when to fish in Tokyo Bayhow to cook or prepare the catch
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 97%English 3%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fishing tackle, kitchen tools, online shopping
Affiliate links
Yes

Video descriptions in the last 50 uploads link tackle and kitchen items, including 'コスパ最強の釣具と料理器具12品がヤバすぎた!' with a Temu referral code, and the channel's own store for rigs, which points to affiliate and promo-code links rather than disclosed paid sponsorships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is fishing and cooking; the only possible flag is fish being killed and prepared, as in 'ギマ' filleting segments, which is normal for the genre.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k5.1k12
X–––
Instagram–––

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers30 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 6 days ago.

誰もが楽しめる魚釣り、釣った魚で作るバリくそ美味い料理など、楽しく役立つ情報をお届けしています。はやとによるエンターテイメントチャンネルです。 This is Hayato's entertainment channel, providing fun and useful information on fishing that everyone can enjoy, and delicious dishes made with the fish you catch. ◆メディア出演・掲載 ・ザ!鉄腕!DASH!!(日本テレビ) ・ぐるナイ(日本テレビ) ・出没!アド街ック天国(テレビ東京) ・有吉ジャポンII ジロジロ有吉(TBS) ・無敵クラス(日本テレビ) ・月刊つり人(つり人社) ご連絡は下記メールアドレスまたはTwitterのDMでご連絡ください。 ▼Email hayatoinfo.biz@gmail.com ▼Twitter https://twitter.com/hayachan_h ▼instagram https://www.instagram.com/hayachan_h 2020/04  1000人 2020/07  2000人 2020/08  3000人 2020/09  4000人 2020/10  5000人 2021/10  10000人 20
はやとちゃんねる's own profile description on YouTube

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About はやとちゃんねる

Hayato (@hayachan) runs the Japanese YouTube channel はやとちゃんねる, with about 21,300 subscribers and 884 videos since 2019. He posts fishing trips around Tokyo Bay and the Chiba coast, tackle reviews and tutorials on rigs for tachiuo, aji, sayori and tako, and recipes that use the fish he catches. Long-form episodes run roughly 20 minutes, alongside frequent short clips.

Viewers are estimated to be mostly Japanese men aged 35 and older who fish or are considering it. The channel's website excerpts are empty, so his profession and brand work beyond what the channel shows cannot be confirmed. Median views are about 5,100 per video, so a sponsored integration at $150 to $250 works out to roughly $20 to $35 CPM, compared with $10 to $30 for paid ads.

The channel suits Japanese tackle, outdoor and kitchen brands looking for a niche fishing audience at low cost.

Written from はやとちゃんねる's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. はやとちゃんねる can edit or remove this page at any time.

Questions about はやとちゃんねる

How much does Hayato charge for a sponsored video?

Based on his median of about 5,100 views and the Starbooked rate rule, a sponsored integration typically falls in the range of $150 to $250 per video. This figure is an estimate and final pricing depends on the scope of the integration.

What does Hayato post about on YouTube?

Hayato posts Japanese-language fishing content, including tachiuo, aji, sayori and tako trips around Tokyo Bay, gear reviews and recipes using the fish he catches. He also posts shorter clips and occasional tackle and kitchen product reviews.

How do I contact Hayato for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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