Starbooked

헤이든킴 Chillax

@haydenkim-1 · KR · KO

Hayden Kim, known as Chillax on YouTube (@haydenkim-1), is a Korean creator who posts menswear outfit ideas, home and product reviews, and fragrance videos. The channel has about 17,300 subscribers and a median of roughly 3,200 views per video, with around 50 uploads a year, mostly short-form. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book 헤이든킴

Korean menswear and lifestyle creator with a loyal short-form audience

  • Median of 3,189 views per video across 30 recent uploads, with a 90th percentile near 10,500 views
  • About 90% of uploads are Shorts, a strong fit for quick product try-ons
  • Engagement rate of 1.7% and a zero-sponsorship history make each integration feel authentic
Best formenswear and apparel launchesfragrance and home product trials
Watch forViews are modest, and the audience is Korean-speaking, so it suits Korea-focused campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Fashion65%
Lifestyle (sociology)20%
Home & Garden15%
Formats
vertical outfit clips, product reviews, vlogs
Tone
casual, friendly
Language
Korean
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, with occasional long-form reviews of 5 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.7%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the clothing items shownhow to style knitwear and layers for the seasonwhich fragrance is a good value alternative
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
20%women
80%men
Countries
🇰🇷 South Korea90%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
apparel, fragrance, home furniture, small appliances
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. A June 2026 post refers to a promotional discount with a Danish furniture partner, which suggests a possible future collaboration.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are product, fashion, and lifestyle focused with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k3.2k13

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers23 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 4 days ago.

좋은 것을 나눕니다 💡 📧wkdtkdeh123@gmail.com
헤이든킴 Chillax's own profile description on YouTube

Are you 헤이든킴 Chillax? Claim or remove this profile.

About 헤이든킴 Chillax

Hayden Kim, who runs the YouTube channel Chillax (@haydenkim-1), posts Korean-language menswear styling videos, product reviews, and lifestyle vlogs. Most uploads are short vertical clips of 15 to 30 seconds showing outfit combinations for everyday, office, and summer looks, while a smaller set of longer videos covers fragrances and home furniture.

The channel has about 17,300 subscribers and about 524 uploads since 2020, with roughly 50 videos in the past year. Viewers are estimated to be mostly Korean men in their 25 to 44 range who look for practical styling ideas and value-focused product picks. Estimates are based on channel topics and video titles.

Sponsored integrations are estimated at $150 to $250 per video for Shorts, based on a median of about 3,200 views. Brands seeking Korean menswear reach can compare that with a typical paid-ad CPM of $10 to $30, since sponsored views here cost $20 to $35 per 1,000 median views on long-form content.

Written from 헤이든킴 Chillax's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 헤이든킴 Chillax can edit or remove this page at any time.

Questions about 헤이든킴

How much does Hayden Kim charge for a sponsored video?

Hayden Kim (Chillax) is estimated at $150 to $250 per sponsored video, based on a median of about 3,200 views and Shorts-heavy uploads. The rate is a Starbooked estimate, not a published price, and the final quote depends on format and usage rights.

What does Hayden Kim post about on YouTube?

Hayden Kim posts Korean-language menswear outfit ideas, styling tips for seasonal layering, fragrance and home product reviews, and occasional vlogs. Most videos are short vertical clips under 30 seconds.

How do I contact Hayden Kim for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.