Hayden Kwong (@haydenkwong), a UK-based creator behind the loveofmusicals channel, makes musical theatre cover videos featuring young performers. With about 16,600 subscribers and median views near 930, he posts roughly one video a week. Sponsored integrations would cost $20 to $35 per 1,000 median views, or about $20 to $35 per video at this scale.
Family-friendly musical theatre audience with a weekly upload schedule
- Channel has about 16,600 subscribers and 12.3 million lifetime views.
- Median video earns about 930 views; top video reached 106,000.
- Weekly-ish uploads of 8 videos in the past 365 days.
Brand fit report
Content
- Formats
- studio performance videos, interview features, festive medleys
- Tone
- warm, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 3 to 6 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Family-friendly musical theatre performances with no flagged content in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 17k | 933 | 1 |
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶For Good (Wicked) | Ana and Jada (Stage Stars) | Saturday Ma · 458 views
▶So Much Better (Legally Blonde) | Lottie Edwards · 206 views
▶Naughty (Matilda the Musical) | Suki Hillier · 2.2k viewsLast three uploads, latest 6 days ago.
WELCOME! This channel is associated with my Instagram account @loveofmusicals. It’s a platform for young performers to showcase their talent. A NEW VIDEO is released every week. The videos feature young performers from around the world! If you would like to take part in these videos, please visit https://loveofmusicals.com/audition. For more information or to find out more about the performers in our videos, please visit https://loveofmusicals.com. Contact: loveofmusicals@gmail.com
About Hayden Kwong
Hayden Kwong runs the loveofmusicals YouTube channel, which features young performers singing musical theatre numbers, interviews with cast members and festive medleys. Per the creator's website, the project is a platform for young performers from around the world, with videos produced in the UK and new uploads roughly every week.
The channel has about 16,600 subscribers and a median video views around 930, with occasional spikes such as broadcast collaborations that passed 100,000 views. The audience appears to be musical theatre fans and families, though these demographic splits are estimates and not platform-reported data.
Brands in children's education, performing arts training or family entertainment may find a fit. Sponsored integrations are priced at about $20 to $35 per 1,000 median views, which is a CPM of $20 to $35 compared with the $10 to $30 CPM typical of paid ads.
Written from Hayden Kwong's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hayden Kwong can edit or remove this page at any time.
Questions about Hayden
How much does Hayden Kwong charge for a sponsored video?
Based on the channel's median views of about 930 and a rate of $20 to $35 per 1,000 median views, a sponsored video would typically be priced in the low hundreds of dollars, with a floor of $150 to $250. Exact pricing depends on the integration.
What does Hayden Kwong post about on YouTube?
The loveofmusicals channel posts studio videos of young performers singing songs from musical theatre productions, along with interviews, festive medleys and collaborations with stage shows and broadcasters such as the BBC and CBBC.
How do I contact Hayden Kwong for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's public description also lists a contact email. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in musical theatre, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Cara Rose DiPietro@cararosedp99 | musical theatrelive performance | 6.5k | 1.2k | $150–250 | 25 |
Tokyo Neiro Annex@tokyoneiroannex · JP | karaoke tracksbroadway music | 2.1k | 198 | $150–250 | 15 |
Musicals w/ Cheese@musicalswithcheese · US | musical theatrepodcast commentary | 9.4k | 819 | $150–250 | 13 |