Starbooked

다꾸하는 하여미

@hayomidiary · KR · KO

Hayomi (@hayomidiary), a Korean creator in South Korea, makes Korean-language 'dakku' (diary decoration) videos with stickers, hauls and planner spreads. The channel has about 1,700 subscribers and a median of 527 views per video, with long videos posted roughly every few months. Estimated sponsored integration rate: $150 to $250 per video on the current median views.

Why brands book 다꾸하는

Korean planner decorators with a loyal, stationery-focused audience

  • Median of 527 views per video, with a 90th percentile of 999 views
  • Engagement rate of 6.4%, with a like rate of 4.8% and a comment rate of 1.7%
  • Recent sponsored-style hauls show the channel has worked with a shopping app
Best forstationery and sticker brandsplanner and diary accessory launches
Watch forLow recent upload pace; no uploads in the last 90 days, so timing a campaign needs care.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Lifestyle30%
Formats
long-form haul videos, sticker and planner decoration sessions, giveaway announcements
Tone
cozy, chatty
Language
Korean
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
15 to 30 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement6.4%
Likes and comments per view on recent videos
Audience asks aboutwhich stickers and stationery brands are worth buyinghow to decorate a planner or diary step by stepwhere to buy supplies and how to order from overseas shops
Age
25%18-24
45%25-34
20%35-44
10%45+
Gender
85%women
15%men
Countries
🇰🇷 South Korea90%
🇺🇸 United States10%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
stationery, planners and diaries, stickers, overseas shopping platforms
Affiliate links
No

Several videos reference a sponsored app, for example '쉽겟으로 여름다꾸 준비하기' (2024-06-29), with the description noting the video was produced with support from Shipget, a service that uses sponsor credits; the brand is not counted in the dataset's detected brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k5270

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers39 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 397 days ago.

다꾸러버 하여미의 채널입니다 💖 궁금하시거나 의견이 있으시다면 인스타그램 DM @hayomi_diary 이메일 theelnopim@gmail.com 으로 보내주세요 💖💖✨
다꾸하는 하여미's own profile description on YouTube

Are you 다꾸하는 하여미? Claim or remove this profile.

About 다꾸하는 하여미

Hayomi (@hayomidiary) is a Korean creator who posts long-form videos about decorating diaries and planners, known in Korea as 'dakku'. Her videos feature hauls from stationery shops, sticker sessions and planner spreads, usually shot without on-camera presence and presented with a chatty, cozy tone.

The channel has about 1,700 subscribers and a median of 527 views per video, with long videos running 15 to 30 minutes. Upload pace has slowed, with no uploads in the last 90 days. The audience is estimated to be mostly Korean-speaking women in their twenties and thirties, though this is an estimate from content signals rather than verified analytics.

Brands seeking stationery, sticker or planner accessory placements may find a niche, engaged audience here. Estimated sponsored integration is $150 to $250 per video, which works out to roughly $280 to $470 CPM at median views, far above the $10 typical paid ad CPM. Brands should weigh that cost against the fit of the audience.

Written from 다꾸하는 하여미's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 다꾸하는 하여미 can edit or remove this page at any time.

Questions about 다꾸하는

How much does Hayomi charge for a sponsored video?

Based on the channel's median of 527 views, the estimated sponsored integration rate is $150 to $250 per video. The rate is a range based on $20 to $35 per 1,000 median views, with the minimum floor applied. Final pricing depends on the scope of the integration.

What does Hayomi post about on YouTube?

Hayomi posts Korean-language diary and planner decoration videos, including stationery hauls, sticker sessions and planner spreads. Recent videos cover Daiso and Ten by Ten finds, sticker collections and monthly decoration challenges. Most videos are long and filmed without on-camera presence.

How do I contact Hayomi for a brand deal?

Hayomi's channel lists an email address and an Instagram handle. Contact details unlock on Starbooked for $0.80. Hayomi is not currently boosted, so the deal would be arranged directly rather than booked through Starbooked.

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