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Heart of the Matter with Elizabeth Vargas, produced by Partnership to End Addiction, is an interview series in which guests share candid personal stories about addiction, substance use and mental health. The show has 85 episodes on a biweekly cadence, typical length about 35 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor Heart of the Matter

Recovery-focused interviews with a dedicated audience seeking trusted, supportive voices

  • 85 episodes with a 4.8 average Apple Podcasts rating from 298 ratings
  • Guests include well-known public figures sharing personal recovery stories
  • Biweekly cadence and roughly 35-minute episodes suit steady sponsorship
Best forrecovery and wellness servicesmental health awareness campaigns
Watch forDrug-related content is high on the suitability scale, so brands need a careful, non-promotional fit.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness60%
Mental Health40%
Formats
interview, personal story, expert conversation
Tone
candid, supportive
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings count of 298 places the show in the 200 to 1,000 band, with a moderate Podcast Index popularity of 2 and a five-year-old feed with 85 episodes.
Audience asks aboutHow do I support a loved one who is struggling with addiction?How does genetics affect risk for substance use disorder?How do people sustain recovery after relapse?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Partnership to End Addiction
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is produced by its publisher, Partnership to End Addiction, and the description carries a helpline call to action rather than a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugshigh
Violencelow
Politicslow

Episode titles discuss fentanyl overdose and addiction recovery, which are drug-related subjects flagged as high for the drugs category; the content is educational and supportive rather than promotional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.

Heart of the Matter with Elizabeth Vargas is a production from Partnership to End Addiction. Heart of the Matter is an interview series that gives guests the opportunity to share their personal, candid stories about addiction. This podcast offers a space to open up about addiction, substance use and mental health, to share the ways in which people are shifting their narrative – in their own…
Heart of the Matter's own show description from the podcast feed

Do you make Heart of the Matter? Claim or remove this page.

About Heart of the Matter

Heart of the Matter with Elizabeth Vargas is an interview series produced by Partnership to End Addiction. Each episode features guests sharing personal, candid stories about addiction, substance use and mental health, with an emphasis on recovery and changing the narrative around addiction. The feed lists 85 episodes released roughly every 14 days, with typical episodes running about 35 minutes.

The show is hosted on Buzzsprout and carries a 4.8 average rating from 298 Apple Podcasts ratings. According to the Apple Podcasts listing, the show has been available since October 2020. The website describes the show as a space to open up about addiction and to share how people are supporting the cause of ending addiction in the country. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, with an audience skewing toward adults aged 35 and older.

Sponsors were not seen in the feed. At an estimated 5,000 to 25,000 downloads, a host-read mid-roll would cost about $90 to $625 per episode, based on a rate of $18 to $25 per 1,000 downloads. Recovery services and mental health brands with a supportive, non-promotional message are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Heart of the Matter can edit or remove this page at any time.

Questions about Heart of the Matter

How much does Heart of the Matter charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at $90 to $625 per episode. Exact pricing should be confirmed with the show directly.

What is Heart of the Matter about?

Heart of the Matter with Elizabeth Vargas is an interview series in which guests share candid personal stories about addiction, substance use and mental health, with a focus on recovery.

How do I contact Heart of the Matter about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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