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Hearthstone: ハースストーン

@hearthstone608 · JP · JA

Hearthstone: ハースストーン (@hearthstone608) is the official Japanese-language YouTube channel for Blizzard Entertainment's free-to-play strategy card game, based in Japan. It has about 11,000 subscribers and 10.6 million total views, with a median of roughly 2,400 views per video. It posts about 6 videos a year, and sponsored integration is not part of the channel. Rates are not applicable for this brand-owned channel.

Why brands book Hearthstone:

Official Japanese Hearthstone channel with a loyal, high-production trailer audience

  • About 11,000 subscribers and a median of roughly 2,400 views per video
  • Trailers reach up to 16,000 views, showing strong peaks around major expansion launches
  • Tournament broadcasts run past 38,000 seconds and draw over 20,000 views
Best forgaming hardwaredigital game promotionesports sponsorships
Watch forThe channel is owned by the game publisher, so brand deals are not available and it cannot be booked for a sponsored integration.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Esports15%
Formats
cinematic trailers, developer panels, long-form tournament broadcasts, expansion announcements
Tone
promotional, enthusiastic
Language
Japanese
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
1 to 5 minutes for trailers, 2 to 10 hours for tournament streams

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks aboutwhen the next expansion releaseshow to build competitive deckshow Battlegrounds tournaments work
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
30%women
70%men
Countries
🇯🇵 Japan85%
🇺🇸 United States5%
Other10%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover card expansions, esports broadcasts and trailers with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k2.4k3
X–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers28 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

ハースストーンはBlizzard Entertainmentがお送りする、基本プレイ無料のオンライン戦略カードゲームです。 公式サイト: http://playhearthstone.jp/ 公式Twitter: https://twitter.com/Hearthstone_jp
Hearthstone: ハースストーン's own profile description on YouTube

Are you Hearthstone: ハースストーン? Claim or remove this profile.

About Hearthstone: ハースストーン

Hearthstone: ハースストーン is the official Japanese-language YouTube channel for Hearthstone, the free-to-play strategy card game published by Blizzard Entertainment. The channel posts expansion trailers, developer panels, Battlegrounds updates and long tournament broadcasts, with roughly six uploads over the past year.

The audience is primarily Japanese-speaking card game players, likely skewing toward adults in their twenties and thirties. These are estimates based on channel content and are not verified demographic data. Engagement is modest in absolute numbers, with a median of about 2,400 views per video and peaks above 16,000 on major trailers.

The channel does not carry sponsored content, and it is owned by the publisher rather than an independent creator. Brands seeking gaming audiences in Japan may want to consider independent Japanese Hearthstone creators instead. Starbooked estimates sponsored rates for comparable long-form channels at $20 to $35 per 1,000 median views, which is a CPM of $20 to $35 per 1,000 views compared with $10 to $30 for typical paid ads.

Written from Hearthstone: ハースストーン's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hearthstone: ハースストーン can edit or remove this page at any time.

Questions about Hearthstone:

How much does Hearthstone: ハースストーン charge for a sponsored video?

This channel is the official publisher channel and does not offer paid sponsored integrations. Starbooked estimates comparable independent channels at $20 to $35 per 1,000 median views for long-form content, so rates depend on the creator, not this channel.

What does Hearthstone: ハースストーン post about on YouTube?

The channel posts Japanese-subtitled expansion trailers, developer panels, Battlegrounds updates, and long broadcasts of the Hearthstone World Championship and Battlegrounds Lobby Legends events.

How do I contact Hearthstone: ハースストーン for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this official publisher channel is not a creator available for brand deals.

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