Helen Cummins
Helen Cummins (@helencummins), based in Spain, runs the hc/ Living & Business channel covering property, lifestyle and business in Mallorca. The channel has about 1,400 subscribers and 747,000 total views, with median views near 100 and a mix of short and long videos. It posts roughly one video a week, and sponsored integrations would be priced at $150 to $250 per video.
Reach property buyers and expats already planning a move to Mallorca
- Median views near 100 but mean views near 6,000, driven by occasional interview episodes reaching 15,000 to 20,000 views
- Interview episodes average about 3,000 seconds and draw 8 to 11 likes each, a sign of engaged viewers
- Roughly 50 uploads in the last 365 days keeps the channel active for ongoing campaigns
Brand fit report
Content
- Formats
- interview episodes, short explainer clips, property case studies
- Tone
- informative, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for short clips, 45 to 60 minutes for interview episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers property, tax and relocation topics with no flagged material in recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.4k | 98 | 7 |
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶From Global Nomad with 1.6M Followers to Mallorca Homeowner: · 18k views
▶The pros and cons of living in Deià #mallorca #mallorca #lif · 98 views
▶Life as a creative in Deià: Maria Schönfeld’s Story - From t · 15k viewsLast three uploads, latest 10 days ago.
Dr. Helen Cummins is a passionate entrepreneur and marketer who has spent over 25 years promoting the best of Mallorca. As the founder of abcMallorca—one of the island’s most-visited online platforms and a reputable lifestyle publication—she has built a trusted resource for those holidaying in Mallorca or looking to create a fulfilling lifestyle and successful business on the island. Through hc/ Living & Business, Helen shares expert insights on property, lifestyle, and the business community—blending the beauty of Mediterranean slow living with the practicalities of thriving in Mallorca’s au
About Helen Cummins
Helen Cummins runs the hc/ Living & Business channel on YouTube under the handle @helencummins, based in Spain. The channel is tied to abcMallorca, a Mallorca lifestyle publication, and according to the channel description, Helen has spent more than 25 years promoting the island. Her videos mix long interview episodes with short explainer clips on buying property, Spanish tax rules and relocation.
The channel has about 1,400 subscribers and roughly 747,000 total views. Median views are around 100, while longer interview episodes reach 15,000 to 20,000 views. Viewers are likely English-speaking expats and property buyers, mostly from the UK and Germany, though these are estimates from channel content rather than verified analytics.
Brands looking to reach people planning a move or property purchase in Mallorca may find this channel a fit. A sponsored video is estimated at $150 to $250, which works out to a CPM of $20 to $35 per 1,000 median views, compared with typical paid ad CPMs of $10 to $30.
Written from Helen Cummins's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Helen Cummins can edit or remove this page at any time.
Questions about Helen
How much does Helen Cummins charge for a sponsored video?
Based on the channel's median views of about 98, a sponsored video would be estimated at $150 to $250 per video. This is a rate estimate from public metrics, not a published price, and terms are set individually.
What does Helen Cummins post about on YouTube?
Helen Cummins posts about buying property in Mallorca, Spanish tax rules for buyers and residents, and life on the island. Her channel also includes interview episodes with people who relocated to Mallorca and explainer clips of about a minute.
How do I contact Helen Cummins for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options before reaching out.
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