Helen K (@helenk), a Ukrainian creator based in Chernivtsi, Ukraine, makes vlogs, quick recipes and home beauty and self-care videos. The channel has about 48,200 subscribers and a median of roughly 1,700 views per video, with about 46 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video for Shorts-heavy content.
Ukrainian family vlogger with 48K subscribers and cheap, high-volume Shorts reach
- Median of about 1,700 views per video across 594 uploads on the channel
- Roughly 46 uploads in the past year, with 29 in the last 90 days
- Estimated rate of $150 to $250 per video, which is well below the $10 CPM paid-ad benchmark on Shorts
Brand fit report
Content
- Formats
- vertical short clips, long-form vlogs, city guides and market price checks
- Tone
- candid, conversational
- Language
- UK
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 30 seconds for Shorts, 6 to 10 minutes for long-form vlogs
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel description states that collaborations with Ukrainian brands are offered free of charge.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos discuss displacement from Kyiv and life in a wartime-affected country (for example, the video titled "Каюсь! Киянка в Чернівцях"), which may matter to brands with strict political or conflict-related adjacency rules.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest today.
Всім привіт, мене звати Альона, на цьому каналі Helen K (Хелен Кей) Ви можете знайти відео про те, як доглядати за собою в домашніх умовах, мені подобається ділитися відео з повсякденного життя (влоги), а також знімати рецепти простих страв. Тут Ви можете зустріти відео огляди на косметику, тестування будь-яких приладів для краси, поради по догляду за волоссям та нігтями. Якщо Ви віддаєте перевагу манікюру, то я намагаюся регулярно знімати на тему «догляд за нігтями» (ванни для нігтів, види манікюру, догляд за кутикулою) і ділюся секретами як відростити нігті в домашніх умовах. Огляд косметики
About Helen K
Helen K is a Ukrainian creator who posts vlogs, home beauty and self-care videos, simple recipes, and practical guides from Chernivtsi, where she relocated with her children after leaving Kyiv. Most content is short vertical video, with a smaller set of longer documentary-style vlogs about housing, schools, and local markets. The channel has about 48,200 subscribers and a median of roughly 1,700 views per video.
Audience estimates suggest viewers are mostly Ukrainian women aged 25 to 44, many of whom are interested in cost of living, relocation, and home care. The channel's own description says the creator offers free collaborations to Ukrainian brands. No paid sponsorships appear in recent uploads, so there is no public CPM to benchmark. At an estimated $20 to $35 per 1,000 median views on long-form content, or $4 to $8 per 1,000 on Shorts-heavy output, the rate is competitive against the typical $10 to $30 CPM for paid ads. This creator suits small Ukrainian brands in grocery, household, or beauty categories.
Written from Helen K's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Helen K can edit or remove this page at any time.
Questions about Helen
How much does Helen K charge for a sponsored video?
Starbooked estimates $150 to $250 per video, based on a median of about 1,700 views and a Shorts-heavy upload mix. The channel description states that collaborations with Ukrainian brands are offered free of charge, so the actual terms should be confirmed directly with the creator.
What does Helen K post about on YouTube?
Helen K posts short vertical clips and longer vlogs about daily life, home beauty and self-care, simple recipes, and life in Chernivtsi after relocating from Kyiv. Recent videos cover housing, schools, and local market prices.
How do I contact Helen K for a brand deal?
The creator's email is listed on the channel. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.