Starbooked

hello lavendaire

@hellolavendaire · US · EN

Aileen Xu (@hellolavendaire), a US-based content creator and entrepreneur from Brea, California, runs a vlog channel about daily life, travel and personal growth. The channel has about 15,000 subscribers and roughly 8,200 median views per video, with about 2 uploads per year. Estimated rate: $150 to $250 per video (Starbooked estimate).

Why brands book hello

Engaged journaling audience for stationery and wellness products

  • Median of 8,240 views per video from about 15,000 subscribers
  • Recent flip-through videos earn 1,700 to 8,400 views, showing demand for planners
  • Estimated rate of $150 to $250 per video, roughly $20 to $30 CPM
Best forstationery and planner launchespersonal wellness and self-help products
Watch forUploads are infrequent, about 2 per year, so timing a campaign may be difficult.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (Sociology)60%
Hobbies & Interests25%
Books & Literature15%
Formats
vlog, product flip-through, short personal reflection
Tone
warm, reflective
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 2 minutes for most recent uploads, with occasional longer vlogs of 8 to 25 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 19 comments
Engagement3.1%
Likes and comments per view on recent videos
Audience asks abouthow to use the planner or workbookwhich journal or planner to buyhow to start a personal growth or journaling habit
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
80%women
20%men
Countries
🇺🇸 United States60%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
stationery, journals and planners, digital self-help products
Affiliate links
No

Recent uploads are flip-throughs of the creator's own workbooks and planners, linked to shop.lavendaire.com, not third-party sponsorships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles or descriptions; topics are journaling, planning and lifestyle.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k8.2k1
X–––
Instagram–––

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 23 days ago.

Hello, my dear #laviloves! This is my vlog channel where I'll share more personal, fun, and casual videos of my daily life. Expect travel vlogs, follow me around vlogs, food diaries and anything that makes my heart sing. My main channel Lavendaire: http://youtube.com/lavendaire My podcast: http://lavendaire.com/itunes Join my mailing list: http://lavendaire.com/mail Connect with me: ▸ blog | http://lavendaire.com ▸ instagram | http://instagram.com/lavendaire ▸ facebook | http://facebook.com/lavendaire ▸ facebook group | http://facebook.com/groups/lavendaire ▸ twitter | http://twitter.co
hello lavendaire's own profile description on YouTube

Are you hello lavendaire? Claim or remove this profile.

About hello lavendaire

Hello, my dear is the vlog channel of Aileen Xu, handle @hellolavendaire, a US content creator and entrepreneur based in California. According to her website, Lavendaire is a resource for personal growth and lifestyle design, and her creative work centers on journals, planners and self-reflection products. Her main YouTube channel is Lavendaire, and this channel is where she posts more casual vlogs, travel and daily-life videos.

The channel has about 15,000 subscribers and a median of roughly 8,200 views per video. Recent uploads are mostly flip-throughs of her own annual workbooks and planners, plus a few personal vlogs. The audience is estimated to be mostly women aged 25 to 34 in the United States, though this is an estimate and not platform-verified data.

Brands considering a sponsored video should expect a rate of $150 to $250 per video. At $20 to $35 per 1,000 median views, that works out to a CPM of $20 to $35, compared with the $10 to $30 typical for paid ads. Stationery, planner and wellness brands are the best fit for this creator.

Written from hello lavendaire's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. hello lavendaire can edit or remove this page at any time.

Questions about hello

How much does Aileen Xu charge for a sponsored video?

Based on the channel's median of about 8,200 views, Starbooked estimates a sponsored video rate of $150 to $250 per video. That equals roughly $20 to $35 per 1,000 views. Final pricing depends on the creator and the scope of the integration.

What does Aileen Xu post about on YouTube?

The channel posts vlogs, travel and daily-life videos, and flip-throughs of her own annual workbooks and planners. Topics center on journaling, personal growth and lifestyle design. Uploads are infrequent, with about two videos per year.

How do I contact Aileen Xu for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their profile to see whether this option is available.

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