HEMA (@hema), a Dutch everyday retail chain based in the Netherlands, runs an official YouTube channel with about 33,200 subscribers and roughly 1,181 uploads, with a median of about 4,700 views per video. Nearly all output is short vertical clips, posted about daily. Sponsored integrations are priced at roughly $150 to $250 per video.
Dutch retail channel with 290,000-view reach on a single co-promotion
- Median of about 4,700 views per video across roughly 1,181 uploads
- Peak view counts reached 290,410 on a Tikkie promotion in September 2026
- Shorts-heavy output at a $4 to $8 per 1,000 median views rate, from $150 to $250 per video
Brand fit report
Content
- Formats
- vertical short-form clips, product showcase, behind-the-scenes, customer-facing promotion
- Tone
- playful, warm
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- household goods, food and baking, fashion, seasonal decoration
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; a Tikkie co-promotion on 2026-09-18 is brand-to-brand cross-promotion, not a disclosed sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is retail and lifestyle with no flagged material across recent titles, such as 'Pompoen uithollen voor Halloween'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Van eerste schets tot kledingrek: Head of Design Pauline laa · 1.5k views
▶Mariah Carey is al aan het ontdooien, jongens!! · 4.9k views
▶Nu al kerstversiering kopen is niks om je voor te schamen ho · 36k viewsLast three uploads, latest today.
In 1926 opende de allereerste HEMA haar deuren in Amsterdam. De naam was een afkorting van Hollandsche Eenheidsprijzen Maatschappij Amsterdam, want alle artikelen hadden vaste ronde prijzen. Sindsdien heeft HEMA zich ontwikkeld tot een, zoals we het zelf noemen, alledaagse boodschappenwinkel: we verkopen leuke en verrassende basisartikelen en diensten voor het leven van alledag. Uiteraard nog altijd voor vaste lage prijzen. Op ons officiële HEMA YouTube kanaal vind je video's die je inspireren, op weg helpen, inzichten bieden en nog veel meer! Shop online op: https://www.hema.nl/ Volg ons o
About HEMA
HEMA is a Dutch everyday retail chain founded in 1926 in Amsterdam, and its official YouTube channel (@hema) publishes short vertical videos almost daily. The channel posts product showcases, seasonal ideas such as Halloween and Sinterklaas, behind-the-scenes clips from design teams, and playful brand moments. Its description, taken from the company website, describes HEMA as an everyday shop selling basic products at fixed low prices.
The channel has about 33,200 subscribers and roughly 62.9 million lifetime views. The median video draws about 4,700 views, and a few clips have reached tens of thousands. Based on the channel's Dutch-language content and audience signals, viewers are likely Dutch adults interested in household, food and seasonal shopping; this is an estimate.
For brands, HEMA is a brand channel rather than an independent creator. Its sponsorship rate is listed at about $150 to $250 per video, roughly $4 to $8 CPM on median views, compared with typical paid-ad CPMs of $10 to $30. It suits Dutch consumer brands seeking reach among mainstream shoppers.
Written from HEMA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HEMA can edit or remove this page at any time.
Questions about HEMA
How much does HEMA charge for a sponsored video?
Based on its median of about 4,700 views and short-form output, HEMA's estimated rate is roughly $150 to $250 per video. This is a rate-card estimate from public metrics, not a published price. Contact details unlock on Starbooked for $0.80.
What does HEMA post about on YouTube?
HEMA posts short Dutch-language videos about its products, seasonal themes such as Halloween and Sinterklaas, and behind-the-scenes content from its teams. Most clips are under 60 seconds. Its descriptions, drawn from its website, present the brand as an everyday shop with fixed low prices.
How do I contact HEMA for a brand deal?
HEMA's channel lists its social profiles and online shop, but no direct business email. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though HEMA is a brand channel and may not accept third-party sponsorships.
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