Starbooked

Baking Great Bread at Home

@henryhunterjr · US · EN

Henry Hunter (@henryhunterjr) is a bread baker based in the United States who teaches sourdough, fermentation and home baking on YouTube. The channel has about 5,700 subscribers and a median of 91 views per video, posting roughly 50 videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Baking

Engaged sourdough educator with a course-driven audience of home bakers

  • About 5,700 subscribers and roughly 50 uploads in the past year
  • Median of 91 views per video, with 20% sponsored share in the recent sample
  • Estimated rate of $150 to $250 per video, about $20 to $35 CPM on median views
Best forflour and baking equipment brandskitchen tools and small appliancesbaking course or recipe app promotion
Watch forMedian views are low relative to subscribers, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Business & Finance15%
Formats
long-form tutorials, course lessons, bake-along recaps, short explainers
Tone
instructive, encouraging
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 15 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to fix a dense or flat sourdough loafwhether home-baked bread can legally be soldhow to price homemade bread for a farmers market
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

20%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
baking education, online courses, recipe apps
Affiliate links
Yes

Recent videos promote the creator's own From Oven to Market course, Crust & Crumb Academy community and a free Berries to Bread challenge rather than third-party sponsors, and the metrics show a 20% sponsored share with no brands detected.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover baking, cottage food law and farmers market business with no flagged content, including 'A Customer Says Your Bread Made You Sick? Do This First', which is a food safety lesson.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.7k9150

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

Learn to bake better bread with Henry Hunter, author of Sourdough for the Rest of Us and founder of Baking Great Bread at Home. Understand your dough through practical lessons on sourdough, fermentation, flour, ancient grains, bread storage, and troubleshooting in a real home kitchen. Start with the fundamentals, then use the tutorials and playlists to build your skills. Crust & Crumb Academy: https://www.skool.com/crust-crumb-academy-7621/about Recipe Pantry: https://recipepantry.app/ Baking Great Bread at Home community: https://www.facebook.com/groups/1082865755403754/ Business inquiries
Baking Great Bread at Home's own profile description on YouTube

Are you Baking Great Bread at Home? Claim or remove this profile.

About Baking Great Bread at Home

Henry Hunter runs the YouTube channel Baking Great Bread at Home, where he posts sourdough, fermentation and home baking lessons from a real home kitchen. Recent uploads cluster around a multi-part course on selling bread at farmers markets, covering cottage food law, pricing, insurance and booth setup, along with ancient grain and sprouted grain tutorials. Per the creator's website at recipepantry.app, Hunter is the author of Sourdough for the Rest of Us and six bread books, a former farmers market baker, and founder of the Crust & Crumb Academy community on Skool.

The channel has about 5,700 subscribers and a median of 91 views per video, with a sample of 50 recent uploads and a long-form median duration of about 7 minutes. The audience is estimated to be mostly home bakers in the United States, many of them older than 35 and interested in small-scale bread sales. These demographic figures are estimates from the channel's topics, not verified analytics.

Sponsored work is limited in the recent sample, and most promotion points to the creator's own courses. The estimated rate is $150 to $250 per video, which is about $20 to $35 CPM on median views, compared with $10 to $30 CPM typical for paid ads. Brands in flour, baking tools or kitchen equipment who want a focused home-baking audience should consider booking.

Written from Baking Great Bread at Home's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Baking Great Bread at Home can edit or remove this page at any time.

Questions about Baking

How much does Henry Hunter charge for a sponsored video?

Henry Hunter's estimated rate is $150 to $250 per video, based on a median of 91 views per video. Starbooked computes this from channel data rather than a published rate card, so confirm pricing directly with the creator before committing.

What does Henry Hunter post about on YouTube?

The channel focuses on sourdough, bread science, ancient grains and home baking lessons. Recent uploads also cover selling homemade bread, including cottage food law, pricing, insurance and farmers market booth design.

How do I contact Henry Hunter for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists a business inquiries email, and boosted creators can be booked through Starbooked.

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