HERO - Das Betriebssystem fürs Handwerk
HERO (@herodiehandwerkersoftware) is a German brand channel from Hannover, run by a trades software company, with about 2,100 subscribers and median views near 1,900. It posts Shorts two to three times a week, mixing craft humor with product demos. Sponsored integrations run an estimated $150 to $250 per video. One Short passed 350,000 views.
Reaches German tradespeople with short humor that has gone viral at 354,000 views
- 31 uploads in 90 days, almost all Shorts under 30 seconds.
- Median 1,872 views; one Short hit 354,021 views and another 15,327.
- Estimated $150 to $250 per sponsored video, at a $20 to $35 CPM versus $10 to $30 for paid ads.
Brand fit report
Content
- Formats
- short sketches, product demos, customer stories
- Tone
- humorous, practical
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the videos promote the channel owner's own product, as in 'HERO Command: Dein Betrieb. Auf Zuruf.'
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Workplace humor and software demos; no flagged content in recent titles such as 'Handwerker eben.'
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.1k | 1.9k | 31 |
Benchmark score: 80 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Du sagst, was du brauchst. HERO Command setzt es um. Jetzt N · 81 views
▶Bist du Team Arbeitsfläche freihalten🧹 oder Team Slalomlauf · 1.4k views
▶„Geil!“ Kundenadresse geändert? Ein Klick. Alle Angebote akt · 3.6k viewsLast three uploads, latest 1 days ago.
Du gestaltest die Zukunft, wir machen sie digital. Denn dein Handwerk ist exzellent und dein Betrieb sollte es auch sein. *** HERO Handwerkersoftware ist eine Marke der HERO Software GmbH. HERO Software GmbH Eichenbrink 5a 30453 Hannover Telefon: 0511 / 270 203 59 Fax: 0511 / 270 282 30 E-Mail: kontakt@hero-software.de Geschäftsführer und inhaltliche Verantwortung: Philipp Lyding, Michael Kessler Eingetragen beim Amtsgericht Hannover Handelsregister: HRB 208456 USt-ID.: DE 282868680
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About HERO - Das Betriebssystem fürs Handwerk
HERO (@herodiehandwerkersoftware) is the YouTube channel of HERO Software GmbH in Hannover, Germany, a company that sells business software to trades. It posts mostly Shorts in German, mixing job-site humor with demos of features such as HERO Command and HERO Copilot, plus short customer stories from carpentry and tiling businesses. Uploads come two to three times a week.
The channel has about 2,140 subscribers and a median of 1,872 views per video, though the mean is far higher because one Short reached 354,021 views. Starbooked estimates viewers are mostly men working in German trades; this is an estimate, not platform data. No outside sponsorships were found.
By the Starbooked rate rule, a sponsored integration costs an estimated $150 to $250 per video, a $20 to $35 CPM against the $10 to $30 typical of paid ads. It suits brands selling to craftspeople and small contractors in German-speaking markets. Because the channel is a company account, expect any integration to be negotiated with HERO's marketing team.
Written from HERO - Das Betriebssystem fürs Handwerk's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HERO - Das Betriebssystem fürs Handwerk can edit or remove this page at any time.
Questions about HERO
How much does HERO charge for a sponsored video?
Starbooked estimates $150 to $250 per sponsored video, based on a median of about 1,900 views and a $20 to $35 CPM. As a company channel, HERO has no disclosed sponsor history, so terms are negotiated.
What does HERO post about on YouTube?
HERO posts short German videos about life and work on job sites, often humorous, along with demos of its trades software, including AI features, and customer stories from carpentry and tiling businesses.
How do I contact HERO for a brand deal?
A business email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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