HERO-ERA (@heroerarally) is a historic motorsport organiser in the United Kingdom that films its classic car rallies, challenges and Arrive and Drive vehicle hire. The channel has about 10,200 subscribers and 3.2 million total views, with a median of roughly 470 views per video. It uploads about one video a week. Sponsored integration rate: $150 to $250 per video.
A UK classic motorsport audience of enthusiasts with a 466 median view base
- About 10,200 subscribers and 3.2 million lifetime views on a 13-year-old channel
- Median of 466 views per video, with event films reaching 1,400 to 32,000 views
- Around 50 uploads in the last 365 days, roughly one per week
Brand fit report
Content
- Formats
- event highlight films, vehicle walkaround videos, webinar recordings
- Tone
- informative, enthusiastic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 5 minutes for vehicle and highlight videos, 30 to 90 minutes for event films and webinars
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover classic car rallies, vehicle hire and event films with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 10k | 466 | 10 |
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶HERO Challenge Three 2026 - The Film · 5.7k views
▶HERO Challenge Three 2026 - The Highlights · 1.1k views
▶London to Lisbon 2026 - The Film · 32k viewsLast three uploads, latest 6 days ago.
Welcome To The Official HERO-ERA Youtube Channel. Home of the Peking to Paris Motor Challenge, LEJOG, RAC Rally of the Tests, the Flying Scotsman and more. Please browse through our videos and if you like what you see then don't forget to subscribe. If you require more information please visit www.hero-era.com, contact us through any of our social media accounts, or email us: Email: info@hero-era.com Facebook - @heroerarally Twitter - @heroerarally Instagram - @heroerarally
About HERO-ERA
HERO-ERA is the YouTube channel of Historic Endurance Rallying Organisation, a UK organiser of classic car rallies including the Peking to Paris Motor Challenge, LEJOG, the RAC Rally of the Tests and the Flying Scotsman. The channel posts event films, highlight reels, vehicle walkarounds for its Arrive and Drive hire fleet and webinar recordings, usually about one video a week. Viewers are likely motorsport enthusiasts and classic car owners, mostly in the United Kingdom and skewing older, though these are estimates from channel topics and not measured audience data.
The channel has about 10,200 subscribers and a median of around 470 views per video, with its longest event films performing best. Its own content is not sponsored, and no brand deals were detected in recent uploads. Estimated sponsored integration rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with typical paid ad CPMs of $10 to $30.
This channel suits classic car, automotive heritage and motoring accessory brands looking for a focused UK enthusiast audience rather than broad reach.
Written from HERO-ERA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HERO-ERA can edit or remove this page at any time.
Questions about HERO-ERA
How much does HERO-ERA charge for a sponsored video?
Based on a median of about 470 views and long-form content, the estimated rate is $150 to $250 per video. Actual pricing is set by the creator and may differ. Contact details unlock on Starbooked for $0.80.
What does HERO-ERA post about on YouTube?
HERO-ERA posts films and highlights from historic rallies such as Challenge events, the London to Lisbon run and the Flying Scotsman, plus Arrive and Drive vehicle walkarounds and webinar recordings about upcoming rallies.
How do I contact HERO-ERA for a brand deal?
The channel lists info@hero-era.com and its website hero-era.com. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.