Starbooked

ヘタ・レイのビルメン情報チャンネル

@heta-rei · JP · JA

ヘタ・レイ (@heta-rei) is a Japanese creator in Japan who makes career and certification videos for building maintenance (ビルメン) work. The channel has about 14,400 subscribers, 640 videos and a median of 7,782 views per video. It posts about once a week, and a sponsored integration is priced at $20 to $35 per 1,000 median views, roughly $150 to $270 per video. Its most distinctive detail is a documented path from long-term unemployment to a licensed facilities career.

Why brands book ヘタ・レイのビルメン情報チャンネル

Reach Japanese career-changers researching licensed facilities jobs and exam study

  • Median of 7,782 views per video across a 640-video back catalogue
  • Consistent weekly uploads with 17 videos in the last 90 days
  • Engagement rate of 1.41% shows an active comment and like base
Best forrecruitment and job-board servicesstudy materials and exam prepcareer and training providers
Watch forAudience is Japanese-speaking and the channel is not sponsor-tagged, so native integration needs a clear fit.

Brand fit report

Content

Topics, IAB taxonomy
Careers60%
Education25%
Personal Finance15%
Formats
long-form advice videos, explainer shorts, live streams, salary and survey result videos
Tone
practical, candid
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
5 to 15 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutCan you work in building maintenance without a license?Which qualifications to take first, such as the electrical chief engineer examHow much building maintenance workers earn and whether it pays well
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 96%English 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
career and job-search services, study materials and textbooks
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the description notes Amazon Associate links are used in some videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles discuss job-site conditions and workplace harassment-style situations in a factual way without graphic content, for example the video on a black-company site reported by a viewer.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k7.8k17
X–––

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

「人生は、いつからでも、何回でもやり直せる」 このチャンネルでは、現役ビルメン歴10年以上の筆者が、ビルメンへの転職、資格取得、そして低学歴・職歴空白からの社会復帰について実体験に基づいた情報を発信しています。 ■ こんな方に見てほしい 今の仕事が辛く、将来に不安を感じている方 ビルメンという職業に興味がある、または転職を考えている方 ニートやフリーターから人生を立て直したいと考えている方 私自身、20代の約半分をニートとして過ごしました。絶望的な状況でしたが、ビルメンという職業に出会い、資格を取得することで、人並みの生活と心の平穏を取り戻すことができました。 「諦めなければ、道は必ず開けます」 かつての私と同じような境遇にいる方へ、一歩踏み出す勇気を届けたい。そんな想いで運営しています。 ■ 更新スケジュール 動画投稿:毎週日曜日 18:00 ライブ配信:毎週金・土曜日 21:00頃〜 (※不定期になる場合もあります) ■ 保有資格(一部抜粋) 第三種電気主任技術者(電験三種) ビル管理士 行政書士 第一種電気工事士 宅地建物取引士 / 日商簿記2級 / 2級FP技能士 ほか多数 ■ 各種リンク 【ビルメンブログ】 https://hetarei.xyz/top/ 【ビル管理士 過去問解説サイト】 https://sikaku-hetarei.com
ヘタ・レイのビルメン情報チャンネル's own profile description on YouTube

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About ヘタ・レイのビルメン情報チャンネル

ヘタ・レイ (@heta-rei) is a Japanese YouTube channel from a creator in Japan who posts about building maintenance careers, electrical and facilities licenses, and returning to work after long gaps. The channel publishes long-form advice and exam-study videos, plus shorter clips and live streams, and the creator says on the site that the material comes from over ten years of field work in the industry.

With about 14,400 subscribers and a median of 7,782 views per video, the channel reaches a likely audience of career-changers in their 20s to 40s, mostly in Japan. Audience age and gender are estimates based on topic, not measured data, and the audience is mostly male and working-age.

Brand work is limited so far, with no sponsor disclosures in the last 50 videos and some affiliate links to study materials. The rate is about $20 to $35 per 1,000 median views, roughly $150 to $270 per video, which compares with a typical paid-ad CPM of $10 to $30. Brands in recruitment, exam prep or career training should consider booking this creator.

Written from ヘタ・レイのビルメン情報チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ヘタ・レイのビルメン情報チャンネル can edit or remove this page at any time.

Questions about ヘタ・レイのビルメン情報チャンネル

How much does ヘタ・レイ charge for a sponsored video?

Based on a median of 7,782 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored integration is roughly $150 to $270 per video. Final pricing depends on format and usage rights, and Starbooked lists the rate for each creator.

What does ヘタ・レイ post about on YouTube?

The channel covers building maintenance careers in Japan, including how to get licensed, which electrical and facility exams to take, salary realities, and advice for people returning to work after unemployment. It also posts exam-result and survey videos, shorter clips, and live streams.

How do I contact ヘタ・レイ for a brand deal?

Contact details unlock on Starbooked for $0.80. The creator's public email is listed on the channel, and boosted creators can be booked through Starbooked directly.

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