Heu Ryul (@heureljh) is a Korean men's fashion creator based in Jeju, South Korea, who posts outfit reviews, clothing hauls and brand previews. The channel has about 23,400 subscribers and a median of roughly 7,500 views per video, with around 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 for Shorts and $250 to $1,050 for long-form videos.
Korean menswear creator with consistent 7,500 median views and fast Shorts turnaround
- Median of about 7,532 views per video across the last 30 uploads, with a 90th percentile near 17,000.
- Roughly 50 uploads in 12 months and 30 in the last 90 days, so campaigns can run on a steady cadence.
- Shorts make up 78% of uploads, which keeps per-video cost low at $4 to $8 per 1,000 median views.
Brand fit report
Content
- Formats
- vertical Shorts outfit showcases, long-form product reviews with timestamps, brand collaboration previews
- Tone
- casual, opinionated
- Language
- Korean
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 5 to 9 minutes for long-form
Audience
Commercial
- Brands seen
- Standard ErrorNAUTICACOS999 HumanitySurface Edition
- Categories promoted
- men's apparel, outerwear, knitwear, eyewear, accessories
- Affiliate links
- No
The video 'Autumn is here' (2026-10-05 region) and the recent 'Autumn is here' upload list a Gentle Monster and COS placement; the video 'Autumn is coming to a good price' is explicitly labeled as containing a Standard Error PPL, and the 'Hard Slub' and 'Gramicci' uploads name brands with contact details listed in descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; titles and descriptions are about clothing and shopping.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 23k | 7.5k | 30 |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest today.
제주 시골쥐가 알려주는 패션 정보, 일상 인스타 heureljh 비즈니스 문의:heureljh@onthelook.co.kr
About 허율
Heu Ryul (@heureljh) is a Korean fashion creator based on Jeju Island who makes men's outfit content, clothing reviews and brand previews. The channel posts most of its material as short vertical videos, with a smaller share of longer product reviews that include timestamps. Per the creator's own channel description, the content covers fashion information and everyday life from a rural Jeju perspective.
The channel has about 23,400 subscribers and a median of roughly 7,500 views per video. Most viewers are estimated to be Korean adults aged 25 to 34, with men slightly over-represented; these demographics are estimates, not platform-reported figures. Recent uploads have included collaborations and PPL with Korean menswear labels.
Brands looking for Korean menswear reach can budget roughly $150 to $250 per Shorts integration. At $4 to $8 per 1,000 median views, the effective CPM is about $4 to $8, compared with the typical $10 to $30 CPM for paid social ads.
Written from 허율's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 허율 can edit or remove this page at any time.
Questions about 허율
How much does Heu Ryul charge for a sponsored video?
Heu Ryul's estimated rate is $150 to $250 per Shorts integration, based on about 7,500 median views and a Shorts-heavy channel. Long-form integrations are estimated at $250 to $1,050. These are estimates computed from channel metrics and are not a published rate card.
What does Heu Ryul post about on YouTube?
Heu Ryul posts men's fashion content, including outfit showcases, clothing reviews and brand previews. Many videos are short vertical clips, and some are longer product reviews. Recent topics include autumn outerwear, knitwear and collaborations with Korean menswear brands.
How do I contact Heu Ryul for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and confirm rates there.
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