Starbooked

Hex-Rays, the @hexrayssa YouTube channel, publishes short tutorial videos on the IDA Pro disassembler and its Hex-Rays Decompiler plugin. The channel has about 1,100 subscribers and a median of roughly 2,200 views per video. Uploads have paused since late 2024, and the brand is not currently taking sponsored content.

Why brands book Hex-Rays

Reach a niche audience of IDA Pro and reverse engineering professionals

  • Median of about 2,200 views per video across 16 uploads
  • Top video, an installation tutorial, reached about 61,900 views
  • Channel description invites brand content inquiries to marketing@hex-rays.com
Best fordeveloper tools awarenesssecurity training and certification promotion
Watch forThe channel has not uploaded since late 2024, and the description says it is out of date and being moved to a forum.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Education15%
Formats
screen-recorded software tutorials, short product explainers, feature walkthroughs
Tone
technical, instructional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
3 to 6 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 16 comments
Engagement0.6%
Likes and comments per view on recent videos
Audience asks abouthow to navigate IDA Pro viewshow to load binaries and choose settingshow to use the Graph View and Navigation Band
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
10%women
90%men
Countries
🇺🇸 United States25%
🇩🇪 Germany10%
Russia8%
China7%
Other50%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
reverse engineering software, security tooling
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is software tutorials with no flagged themes in the recent video titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k2.2k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 963 days ago.

*** This channel is out of date, but we have plans in mid-2025 to start populating it with content. In the meantime, please visit us on our newly launched Discourse forum for the latest and greatest, link below.*** ---- Want to create content for our channel? Reach out to marketing@hex-rays.com to discuss. ---- Hex-Rays was founded in 2005 and is fully independent of any governmental agencies and stock market pressures. Hex-rays is renowned for developing state-of-the-art binary software analysis solutions used for reverse-engineering, hostile code analysis, and vulnerability research. We're
Hex-Rays's own profile description on YouTube

Are you Hex-Rays? Claim or remove this profile.

About Hex-Rays

Hex-Rays runs a YouTube channel that publishes short tutorials on IDA Pro, its disassembly software, and the Hex-Rays Decompiler plugin used in binary analysis and reverse engineering. Videos cover topics such as loading files, navigating views, renaming, searching, and the Graph View. The channel has about 1,100 subscribers and 16 videos, with a median of roughly 2,200 views per video. Uploads stopped in late 2024, and the description says the team is moving content to a Discourse forum.

The audience is likely made up of reverse engineers, malware analysts, and security researchers. These are estimates based on the subject matter and the channel's topics, not verified figures. Most viewers are probably working professionals looking for practical product guidance.

The channel is not currently running sponsored integrations and its description directs brand content inquiries to a marketing email address. Based on its view counts, a sponsored video would fall in the range of $150 to $250 per video, which is the floor for this channel, and the estimated cost-per-thousand is $20 to $35, compared with the typical $10 to $30 CPM for paid ads. Security software brands seeking a technically engaged audience could consider it.

Written from Hex-Rays's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hex-Rays can edit or remove this page at any time.

Questions about Hex-Rays

How much does Hex-Rays charge for a sponsored video?

Based on a median of about 2,200 views per video, a sponsored integration would be roughly $150 to $250 per video, which is the minimum for this channel. The estimated CPM is $20 to $35 per 1,000 views, compared with the typical $10 to $30 for paid ads. The channel has no recent sponsorships on record.

What does Hex-Rays post about on YouTube?

Hex-Rays posts short tutorial videos on IDA Pro, its disassembler, and the Hex-Rays Decompiler plugin. Topics include loading binaries, navigating IDA views, renaming, searching, and setup. Most videos run about three to six minutes and are screen-recorded.

How do I contact Hex-Rays for a brand deal?

The channel description invites brand content inquiries to marketing@hex-rays.com. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in reverse engineering, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
RECESSIM@recessim · US
reverse engineeringhardware hacking80k9.3k$190–33031
information securityreverse engineering5.5k146$150–2504