Hey Riddle Riddle
Hey Riddle Riddle, hosted by Adal Rifai, Erin Keif and John Patrick Coan, is a Headgum improv comedy show where the trio works through riddles, puzzles and brain-teasers. With 707 episodes and a roughly two-day cadence, typical length is about 35 minutes. Estimated downloads per episode are 20,000 to 80,000, implying a host-read rate of roughly $360 to $2,000 per episode.
Long-running improv riddle comedy with a highly rated, loyal Apple audience
- Over 700 episodes with a steady two-day cadence since 2018
- Apple Podcasts rating of 4.9 from more than 3,300 ratings
- Full episodes run about 35 minutes, with bonus previews on Patreon
Brand fit report
Content
- Formats
- co-hosted banter, guest interview, bonus segments
- Tone
- playful, irreverent
- Language
- English
- Production
- Studio production
- Typical length
- 55 to 70 minutes for full episodes, about 10 minutes for Patreon previews
Audience
Commercial
- Brands seen
- HeadgumPatreon
- Categories promoted
- podcast membership
- Affiliate links
- Yes
The description links to Patreon.com/heyriddleriddle for weekly bonus episodes, and no sponsor mentions appear in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Episode titles such as '#428: The Snorkeling Pervert w/ Julian Feeld & Jon Gabrus' and the feed's explicit flag suggest adult humor.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | art19.com/shows/hey-riddle-riddle |
| Apple Podcasts | podcasts.apple.com/podcast/id1412570127 |
| RSS feed | rss.art19.com/hey-riddle-riddle |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Patreon Preview #397: Geneseo Town Hall | 2026-10-16 | 11 min |
| #430: The Milk of Skin | 2026-10-14 | 59 min |
| Patreon Preview #396: Turmoil on Glorgon VI | 2026-10-09 | 11 min |
| #429: Monkey Trends | 2026-10-07 | 1 h 7 min |
| Patreon Preview #395: The Mumbleclaus | 2026-10-02 | 10 min |
| #428: The Snorkeling Pervert w/ Julian Feeld & Jon Gabrus | 2026-09-30 | 1 h 4 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.
Riddles! Puzzles! WhoDunnits! Adal Rifai, Erin Keif and John Patrick Coan, three of Chicago's most overrated improvisers, are on the case to solve every riddle, puzzle, brain-teaser, and head-scratcher known to humanity. Some riddles are almost impossible, some are absolutely improbable, and some simply have not aged well. And if you don't like riddles, don't worry! This podcast is barely about…
About Hey Riddle Riddle
Hey Riddle Riddle is a comedy podcast from Headgum in which improvisers Adal Rifai, Erin Keif and John Patrick Coan work through riddles, puzzles and brain-teasers. According to the feed and the show description, the hosts are Chicago-based improvisers, and the show publishes full episodes roughly every two days, with 707 episodes so far. Full episodes typically run about 35 minutes.
Apple Podcasts lists the show at 4.9 stars from 3,335 ratings. Audience figures are estimates, not published numbers: we estimate 20,000 to 80,000 downloads per episode, mostly English-speaking listeners in the United States. The show's feed carries an explicit flag, and the titles suggest adult-leaning comedy.
Sponsors are not visible in the feed. The show links to Patreon for weekly bonus episodes. Based on our estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode, which suits comedy, games and entertainment brands that can accept adult humor.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Hey Riddle Riddle can edit or remove this page at any time.
Questions about Hey Riddle Riddle
How much does Hey Riddle Riddle charge for a podcast sponsorship?
Based on our estimate of 20,000 to 80,000 downloads per episode, a host-read mid-roll ad runs about $360 to $2,000. Confirm current rates directly with the show.
What is Hey Riddle Riddle about?
Hey Riddle Riddle is an improv comedy podcast where Adal Rifai, Erin Keif and John Patrick Coan attempt to solve riddles, puzzles and brain-teasers, often drifting into comedy.
How do I contact Hey Riddle Riddle about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
Similar creators
Podcast and other creators in comedy, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
The Purple Stuff Podcastpodcast | retro nostalgiacomedy | 5k | – | $40–200 | 75 |
Opening Argumentspodcast | legal newspolitics | 50k | – | $360–2000 | 75 |
| comedymusic | 15k | – | $90–620 | 75 | |
The Jimmy Dore Showpodcast | political commentarynews satire | 15k | – | $90–620 | 75 |
Sent and Bentpodcast | automotivecomedy | 5k | – | $40–200 | 74 |
Fire Escape Castpodcast | video gamescomedy | 15k | – | $90–620 | 74 |