Future of Play (@heyglitch) is a US-based creator-led gaming channel that publishes trailers, reveals, and behind-the-scenes game development content for about 1,740 subscribers. Median views sit near 700 per video, and uploads are sporadic, with none in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video. Its distinctive draw is premiering exclusive indie game trailers.
Exclusive indie game trailer premieres reaching engaged PC and console gamers
- Median of about 700 views per video, with a top upload at 23,519 views
- Trailer premieres and showcase slots tied to Summer Game Fest, a major annual event
- Shorts make up 34 percent of uploads, with a median runtime of 66 seconds
Brand fit report
Content
- Formats
- game trailers, livestream showcases, promotional reels
- Tone
- bold, upbeat
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for most uploads, with occasional long livestreams
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- video games
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel description invites sponsorship inquiries by email.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Trailers for horror and action games such as Slay the Princess: The Pristine Cut carry mild violence and horror themes, but the channel content is otherwise clean.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.7k | 701 | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Zodiac XX Leo - Exclusive Gameplay Announcement Trailer | Fu · 1k views
▶Future Of Play Direct Hype Reel | Summer Game Fest 2024 - Ti · 557 views
▶Yooka-RePLaylee - Official Announcement Trailer | Future Of · 896 viewsLast three uploads, latest 861 days ago.
Get in the ship. You're about to witness a bolder, brighter #FutureOfPlay. We're a creator-led movement bringing you the bold new #FutureOfPlay and backing the people who define them. Tune into shows from a collective of creators who are making worlds for people who want more from their video games. We're bringing you fresh new approaches to the art, design, and behind the scenes look into the making of games. Interested in sponsoring a series or co-creating a show together? Talk to us at avclub@heyglitch.com!
About Future of Play
Future of Play is the gaming channel of GLITCH, a US creator-led collective that publishes trailers, showcases, and behind-the-scenes content about indie and mid-size video games. Its most visible work is the Future of Play Direct showcase, which premieres exclusive reveals during Summer Game Fest. Uploads cluster around those events, with short trailers and a long livestream forming most of the output.
The channel has about 1,740 subscribers and a median of roughly 700 views per video, so its audience is small but concentrated on PC and indie game news. Audience estimates suggest viewers are mostly English-speaking adults aged 25 to 34, mainly in the United States. These figures are estimates derived from channel data, not verified analytics.
Brands working with indie publishers and game platforms may find this channel useful for launch visibility. Based on channel metrics, sponsored integrations would cost about $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views. That is higher than typical paid ad CPMs of $10 to $30, so it suits launch campaigns that need a credible gaming context.
Written from Future of Play's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Future of Play can edit or remove this page at any time.
Questions about Future
How much does Future Of Play charge for a sponsored video?
Based on the channel's median views of about 700, Starbooked estimates a sponsored integration at $150 to $250 per video. This is a computed estimate using a CPM of $20 to $35 per 1,000 median views, not a published rate card.
What does Future Of Play post about on YouTube?
Future of Play posts trailers, game reveals, and behind-the-scenes content about indie and mid-size video games. Most uploads come from its Future of Play Direct showcase during Summer Game Fest, along with short promotional reels.
How do I contact Future Of Play for a brand deal?
The channel description invites sponsorship inquiries by email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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