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Highmotor (@highmotor_) is a Spanish car review channel based in Spain that tests new vehicles in long-form Spanish-language videos. It has about 6,600 subscribers, a median of roughly 10,300 views per video, and posts about four videos a year, with none in the last 90 days. Estimated sponsored integration rate is $250 to $360 per video.

Why brands book Highmotor

Spanish car reviews with long watch times for automotive brands

  • Median of about 10,300 views per video, with a 90th percentile near 31,300.
  • Videos run roughly 8 to 17 minutes, giving room for detailed product integration.
  • Recent tests include electric and hybrid models such as the Renault 5 and Kia EV3.
Best forautomotive launchesEV and hybrid awareness
Watch forUpload pace has slowed to four videos a year and none in the last 90 days.

Brand fit report

Content

Topics, IAB taxonomy
Automotive90%
Entertainment10%
Formats
long-form vehicle test drive, road trip series, comparison and buying guide
Tone
enthusiastic, informal
Language
Spanish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 17 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutreal-world fuel consumption and rangewhether a specific model is worth buyinghow a car compares with rivals at its price
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
20%women
80%men
Countries
🇪🇸 Spain85%
🇲🇽 Mexico5%
🇦🇷 Argentina5%
Other5%
LanguagesSpanish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover vehicle tests and road trips with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.6k10k0
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 158 days ago.

¡El mundo del motor y el humor unidos para que lo pases en grande con tu pasión! Facebook: https://www.facebook.com/highmotor/ Instagram: https://www.instagram.com/highmotor/
Highmotor's own profile description on YouTube

Are you Highmotor? Claim or remove this profile.

About Highmotor

Highmotor is a Spanish car review channel run by @highmotor_ that publishes long-form tests of new vehicles in Spanish. Recent videos cover electric crossovers, hybrids, sports cars and road trips, typically running 8 to 17 minutes with on-camera commentary and chapter timestamps.

The channel has about 6,600 subscribers and a median of roughly 10,300 views per video. Based on the titles and comments context, its audience is likely Spanish-speaking car enthusiasts and prospective buyers, mostly in Spain. These audience figures are estimates. Uploads are infrequent, with four videos in the past year and none in the last 90 days.

The channel shows no sponsored integrations in its recent videos. A sponsored integration would be estimated at $250 to $360 per video, which works out to a CPM of $20 to $35 per 1,000 views. Paid social ads typically run $10 to $30 CPM, so this is a premium price. Automotive brands seeking Spanish-language reviews of new models should consider it.

Written from Highmotor's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Highmotor can edit or remove this page at any time.

Questions about Highmotor

How much does Highmotor charge for a sponsored video?

Based on its median views of about 10,300, the estimated rate is $250 to $360 per video. This is a range estimate calculated at $20 to $35 per 1,000 median views, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Highmotor post about on YouTube?

Highmotor posts Spanish-language car reviews, including electric and hybrid models, road trip series and comparison videos. Videos usually run 8 to 17 minutes and feature the creator on camera.

How do I contact Highmotor for a brand deal?

Contact details for Highmotor unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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