Starbooked

Himantar (@himantar), a non-profit Himalayan culture and news channel based in Uttarakhand, India, posts Hindi and Garhwali-language videos on folk music, festivals, local news and society. It has about 3,550 subscribers and a median of 130 views per video, uploading roughly two videos a quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Himantar

Reach a niche Uttarakhand and Hindi-speaking audience through regional festival and folk culture content

  • Median of 130 views per video with a 90th percentile near 791 views shows a small but steady base.
  • Roughly 11 uploads in the last 365 days, with live festival streams drawing 100 to 150 views each.
  • Content is 80% Hindi, so it suits brands targeting Uttarakhand and North Indian rural households.
Best forlocal craft or regional food brandscultural event promotiontourism boards for Uttarakhand
Watch forVery small reach and no sponsorship history; ask for proof of audience location before booking.

Brand fit report

Content

Topics, IAB taxonomy
Music40%
Society30%
Lifestyle (sociology)20%
Music of Asia10%
Formats
live streams, festival coverage, field reports, folk performance clips
Tone
cultural, informative
Language
Hindi
On camera
Yes, talking head
Production
Phone, natural light
Typical length
4 to 10 minutes, with some live streams running several hours

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement4.4%
Likes and comments per view on recent videos
Audience asks aboutWhen and where a specific regional festival or mela takes placeWhat the lyrics or traditions of a folk song meanWhat is happening with local issues like water supply or village incidents
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
40%women
60%men
Countries
🇮🇳 India90%
Nepal3%
🇺🇸 United States2%
LanguagesHindi 80%Garhwali 15%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Local news reports such as 'Huge fire in Savani village' cover fatalities in a factual register, and political coverage of a local MLA appears in the catalog.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.5k1302

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 11 days ago.

Himantar is a non-profitable website to dedicated Himalayan states, cultures, society, traditions, environment, and people's HimantarTV Email : himantar9@gmail.com Facebook : @Himantar9 Twitter : @Himantar1 Instagram : @himantar1 Live : Dehradun Uttarakhand India, Delhi-NCR India Home : Uttarkashi Uttarakhand India
Himantar's own profile description on YouTube

Are you Himantar? Claim or remove this profile.

About Himantar

Himantar is a non-profit channel tied to the Himantar website, which documents Himalayan states, culture, society, traditions and environment. The channel posts mostly Hindi and some Garhwali videos: folk songs such as Harul and Tandi geet, festival coverage like the Danda Devrana Mela and Rawain Lok Mahotsav, and short field reports on local news. Uploads are irregular, with about 11 videos in the past year and several live-streamed events.

Based on the channel's language and topics, the audience is most likely people from Uttarakhand and North India interested in regional culture, along with diaspora viewers. These are estimates only, since the channel does not publish demographic data. The median view count is 130, and sponsorship rates are estimated at $150 to $250 per video under Starbooked's rule of $20 to $35 CPM for long-form content, compared with a typical $10 to $30 CPM for paid ads.

The channel suits regional tourism, local artisans and food brands that want a culturally rooted audience rather than mass reach.

Written from Himantar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Himantar can edit or remove this page at any time.

Questions about Himantar

How much does Himantar charge for a sponsored video?

Based on a median of about 130 views and the long-form rule of $20 to $35 per 1,000 views, Himantar's estimated sponsored rate is $150 to $250 per video. Rates are estimates and should be confirmed directly with the creator.

What does Himantar post about on YouTube?

Himantar posts Hindi and Garhwali videos on Himalayan folk music, regional festivals such as the Danda Devrana Mela, cultural performances, and short local news reports from Uttarakhand. Live streams of community events are also a regular format.

How do I contact Himantar for a brand deal?

Contact details unlock on Starbooked for $0.80. Himantar's public email is listed on the channel, and boosted creators can be booked through Starbooked.

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