Hjemmeværnet
Hjemmeværnet (@hjvfilmkanal) is the official YouTube channel of Denmark's Home Guard, a volunteer military reserve. It has about 2,480 subscribers and a median of roughly 2,100 views per video, posting about one video a week with a heavy Shorts mix. Brand-deal rates are not applicable: the channel carries no sponsorships.
Reach Danish defence-minded viewers through the official Home Guard channel
- Median of about 2,100 views per video across 186 uploads and 1.9 million lifetime views
- About 23 uploads in the last 90 days, a steady weekly pace
- No sponsored integrations yet, so the channel is untested for commercial work
Brand fit report
Content
- Formats
- short vertical interview clips, event and exercise recap videos, short explainers on equipment
- Tone
- informative, earnest
- Language
- DA
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers military training and exercises, including a video about SSR selection ("Det er her, man finder ud af, hvad man er lavet af."), so violence is rated medium; a video titled "\"Jeg er ikke på f***ing taberholdet!\"" contains strong language.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.5k | 2.1k | 23 |
Benchmark score: 73 / 100
Public rule, same for everyone. How it works.
Recent videos
▶”Logistik er det, der får det hele til at fungere” · 3k views
▶Sammenhold, venskaber og militære færdigheder · 1k views
▶Tak til alle, der kiggede forbi vores arrangement i Ridehuse · 2.2k viewsLast three uploads, latest 2 days ago.
Dette er Hjemmeværnets officielle YouTube-kanal.
About Hjemmeværnet
Hjemmeværnet (@hjvfilmkanal) is the official YouTube channel of the Danish Home Guard, a volunteer military reserve that supports the Danish Defence. Based in Denmark, the channel posts mostly short vertical videos, typically under a minute, featuring volunteer soldiers, exercises, events, and equipment. It has roughly 2,480 subscribers and a median of about 2,100 views per video, with about 23 uploads in the last 90 days.
The audience is likely Danish-speaking and skews toward adults interested in defence, military service, and civil preparedness. These demographics are estimates, not platform-reported figures. The channel shows no sponsorships or brand partnerships in its recent output.
Brands considering this channel should expect a public-sector communications account rather than a creator. Its value is in reaching Danish audiences for recruitment or public messaging. Commercial rates are not established; the Starbooked rate rule of $4 to $8 per 1,000 median views for Shorts-heavy channels would imply about $10 to $20 per video, below the $150 floor, so it is not a typical micro-creator fit.
Written from Hjemmeværnet's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hjemmeværnet can edit or remove this page at any time.
Questions about Hjemmeværnet
How much does Hjemmeværnet charge for a sponsored video?
Hjemmeværnet has no sponsored videos on record and is an official Danish Home Guard channel, so it has no published rate. Using Starbooked's Shorts rule, a median of about 2,100 views would imply $10 to $20 per video, under the $150 minimum, so a rate would be set case by case.
What does Hjemmeværnet post about on YouTube?
The channel posts short videos about the Danish Home Guard's volunteer soldiers, training, exercises such as Øvelse Blåtand and Arctic Shield, and equipment such as the new GV M/25 rifle. Most videos are under a minute and filmed with volunteers on camera.
How do I contact Hjemmeværnet for a brand deal?
Contact details for this channel are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this official government channel has no record of accepting brand deals.