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Hong Kong Bird Watching Society 香港觀鳥會

@hkbws1957 · HK · YUE

Hong Kong Bird Watching Society (@hkbws1957), a Hong Kong conservation nonprofit founded in 1957, publishes Cantonese-language documentaries and talks on birds, wetlands and fishpond conservation. The channel has about 2,040 subscribers and a median of roughly 670 views per video, uploading about one video a month. Sponsored work is rare; estimated rates are $150 to $250 per video.

Why brands book Hong

Trusted Hong Kong conservation voice reaching engaged nature audiences

  • Channel has 2,040 subscribers and 148,879 lifetime views across 74 videos.
  • Top video, a 2025 fishpond documentary, reached 9,795 views, and the 2023 Lunar New Year film reached 12,912.
  • Uploads about once a month, with a median watch time of about 7 minutes per video.
Best fornature and outdoor brand awarenessconservation or eco-product campaigns
Watch forSmall, Cantonese-only audience; content is advocacy-driven and not built for product sales.

Brand fit report

Content

Topics, IAB taxonomy
Nature70%
Education20%
Pets & Animals10%
Formats
documentary short, recorded webinar, field project vlog
Tone
informative, earnest
Language
YUE
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 10 minutes, with occasional long recorded talks over 30 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks aboutWhich birds can be seen at Hong Kong wetlands and fishponds this season?How does fishpond farming support migratory birds?How can I take part in bird surveys, bird ringing or birdwatching activities?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
Hong Kong85%
Taiwan3%
Mainland China3%
Other9%
LanguagesCantonese 80%English 20%

Commercial

4%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Videos cover wetland development disputes such as the Sin Tien fishpond case, e.g. '【新田科技城即將動工】林超英:新田魚塘被填平是很悲痛', a civic topic that can carry political sensitivity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2k6733

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers41 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

香港觀鳥會 The Hong Kong Bird Watching Society -------------------------------------------------------------------------------------------- 人鳥和諧 自然長存 People and birds living in harmony as nature continues to thrive. -------------------------------------------------------------------------------------------- 成立於1957年,宗旨是向公眾推廣觀鳥,研究及保育香港及周邊地區的鳥類及其自然生態。自2013年起成為國際鳥盟的成員(Partner)。 Founded in 1957, which promotes bird watching, studies and conserves birds in Hong Kong & surrounding areas as well as the related habitat. Since 2013, we have been a Partner of BirdLife International. ---------------------
Hong Kong Bird Watching Society 香港觀鳥會's own profile description on YouTube

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About Hong Kong Bird Watching Society 香港觀鳥會

Hong Kong Bird Watching Society (@hkbws1957) is a conservation nonprofit founded in 1957 that studies and protects birds and their habitats in Hong Kong and surrounding areas. Its YouTube channel publishes mostly Cantonese documentaries, field-project films and recorded talks on wetlands, fishpond farming, seabirds and bird ringing. The channel has about 2,040 subscribers and a median of roughly 670 views per video, with uploads about once a month.

The audience is estimated to be mostly Hong Kong viewers with an interest in local nature and conservation, though this is an estimate rather than platform data. Sponsored content is almost absent, with no disclosures in the last 50 videos. Estimated rates are $150 to $250 per video, which at a median of about 670 views works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.

Brands that want credible nature or conservation association, such as eco-products or outdoor gear with a conservation angle, should consider this channel.

Written from Hong Kong Bird Watching Society 香港觀鳥會's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hong Kong Bird Watching Society 香港觀鳥會 can edit or remove this page at any time.

Questions about Hong

How much does Hong Kong Bird Watching Society charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 670 views and the applicable rate rule. Starbooked has not verified these rates with the creator, so treat them as a starting estimate.

What does Hong Kong Bird Watching Society post about on YouTube?

The channel posts Cantonese documentaries and talks about birds, wetlands, fishpond farming, seabirds and bird ringing. Most videos come from the society's conservation projects in Hong Kong.

How do I contact Hong Kong Bird Watching Society for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted.

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