Starbooked

HK Driver Mike

@hkdrivermike · HK · ZH

HK Driver Mike (@hkdrivermike), a Hong Kong-based creator, films first-person 4K POV drives and car park walkthroughs with a GoPro-mounted camera. His channel has about 13,200 subscribers and a median of roughly 20,000 views per video. He posts irregularly, with no uploads in the last year. Sponsored integrations are estimated at $300 to $500 per video, based on the channel's median views.

Why brands book HK

Hong Kong car park and driving POV audience, reached through immersive first-person footage

  • Median of about 20,000 views per video across 30 recent uploads
  • Peak video reached 142,000 views, showing reach beyond the core subscriber base
  • Engagement rate of 1.1% with a 2.4% comment rate suggests an attentive audience
Best forautomotive accessoriescar care productsHong Kong driving or parking services
Watch forUploads have stopped for over a year, so output and reliability are uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Automotive70%
Travel20%
Lifestyle10%
Formats
first-person POV drive, car park walkthrough, vehicle test drive with walk-around
Tone
casual, humorous
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 15 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to navigate a specific car parkwhich car model or trim is being drivenroute and driving conditions in the video
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
15%women
85%men
Countries
Hong Kong80%
🇬🇧 United Kingdom5%
🇯🇵 Japan3%
LanguagesCantonese 85%English 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
automotive accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a 2022 video promotes a windscreen wiper coating with a discount code, which the creator presents as a personal recommendation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content found in the recent video titles or descriptions; content is driving footage and car park reviews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k20k0
Instagram–––

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 510 days ago.

I am a petrolhead who love watching POV drive, but I feel dizzy when the cam was held shaky on the driver's head. So I try record POV drive in my own way😂🤣. Hope you like it. 小弟好鐘意揸車,亦好鐘意睇人揸車,不過我每次睇POV Drive都會因為司機個頭fing黎fing去而好頭暈。 所以,我決定試下自己拍😂🤣 希望你地鐘意 If you want to know more about my car, please follow my instagram 更多關於我車車,請follow我IG: https://www.instagram.com/hkdrivermike https://www.instagram.com/mike_7.5r
HK Driver Mike's own profile description on YouTube

Are you HK Driver Mike? Claim or remove this profile.

About HK Driver Mike

HK Driver Mike is a Hong Kong creator who posts first-person 4K POV drives, car park walkthroughs and vehicle test drives, shot with a GoPro and presented in Cantonese. The channel has about 13,200 subscribers and a median of around 20,000 views per video. Uploads have been paused since mid-2025, so current output is uncertain.

The audience is estimated to be mostly Hong Kong drivers and car enthusiasts who want to see parking facilities and routes before they drive them. These viewers are likely to be interested in car accessories and car care products, though this is an estimate from the content rather than measured data.

The creator has no sponsored integrations on record. A sponsored video is estimated at $300 to $500 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 CPM for paid ads. Brands seeking a niche Hong Kong driving audience and willing to accept a paused upload schedule should consider this channel.

Written from HK Driver Mike's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HK Driver Mike can edit or remove this page at any time.

Questions about HK

How much does HK Driver Mike charge for a sponsored video?

Estimated at $300 to $500 per video, based on a median of about 20,000 views and a CPM of $20 to $35 per 1,000 views. The creator has no recorded sponsored work, so this is an estimate. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does HK Driver Mike post about on YouTube?

The channel posts first-person 4K POV drives around Hong Kong, car park walkthroughs with route and fee tips, and vehicle test drives. Videos are filmed with a GoPro and presented in Cantonese with ASMR-style audio. Uploads have been paused since mid-2025.

How do I contact HK Driver Mike for a brand deal?

Contact details unlock on Starbooked for $0.80. The creator also links an Instagram account on the channel. Boosted creators can be booked through Starbooked, so check whether this profile is currently boosted before you reach out.