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HKTDC (@hktdc), the Hong Kong Trade Development Council based in Hong Kong, publishes long-form and short event coverage of trade fairs, conferences and business trends. The channel has about 22,900 subscribers and a median of 361 views per video. It uploads roughly 50 videos a year. Sponsored integration rates are estimated at $150 to $250 per video, reflecting the low median views.

Why brands book HKTDC

Reach Asian trade and business audiences through an official Hong Kong trade body channel

  • Median of 361 views per video, with a 90th percentile of about 100,000 views on press briefing clips
  • About 50 uploads in the last 365 days, a steady pace of roughly one video a week
  • Audience concentrated in Hong Kong, mainland China and ASEAN markets, per estimates
Best fortrade fair and exhibitor recruitmentB2B export servicesbusiness education
Watch forContent is institutional and formal, so entertainment-style sponsorships are unlikely to fit.

Brand fit report

Content

Topics, IAB taxonomy
Business News45%
Events and Conferences35%
Fashion and Beauty10%
Books and Literature10%
Formats
event highlight reels, panel and talk recordings, executive interviews
Tone
formal, informational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 3 minutes for event clips, with some full sessions over 40 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to exhibit at Hong Kong trade fairswhich markets are growing in Asiahow to register for HKTDC events
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
45%women
55%men
Countries
Hong Kong25%
China20%
🇲🇾 Malaysia10%
Indonesia10%
🇸🇬 Singapore10%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content covers business, trade and cultural events, including discussion of Belt and Road initiatives and financial policy, which some advertisers may view as politically sensitive.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube23k36130

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 3 days ago.

Follow this channel for exclusive interviews and success stories as well as videos featuring trade fairs, conferences, seminars, business trends, opportunities, market intelligence and insights from around the world produced by the Hong Kong Trade Development Council (HKTDC). Click links below for Chinese videos and access to sourcing, research and event information sites. Hong Kong Trade Development Council Head Office 38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong Tel: (852) 1830 668 Fax: (852) 2824 0249 E-mail: hktdc@hktdc.org Chinese Mainland Customer Service Hot
HKTDC's own profile description on YouTube

Are you HKTDC? Claim or remove this profile.

About HKTDC

HKTDC is the official YouTube channel of the Hong Kong Trade Development Council, a government-linked trade promotion body. The channel posts event highlight reels, panel recordings, executive interviews and market intelligence from trade fairs, conferences and business forums held in Hong Kong and abroad. Uploads run at about one video a week, with the median video drawing around 361 views and a few clips reaching six figures.

The audience is best described as business professionals, exhibitors, buyers and trade observers, mainly in Hong Kong, mainland China and Southeast Asia. These figures are estimates based on channel content and are not verified platform analytics. The channel carries no sponsored content in its recent uploads, so it works as an institutional voice rather than a creator partner.

Brands that already exhibit at HKTDC fairs or want to reach Asian B2B buyers may find this channel useful. Based on the median views, a sponsored integration would be estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.

Written from HKTDC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HKTDC can edit or remove this page at any time.

Questions about HKTDC

How much does HKTDC charge for a sponsored video?

Based on a median of 361 views and long-form content, the estimated rate is $150 to $250 per video. This is a floor and is set by the channel's low median views. The channel shows no current sponsorship activity, so terms would need to be negotiated directly.

What does HKTDC post about on YouTube?

HKTDC posts highlight reels, panel discussions, executive interviews and market briefings from Hong Kong trade fairs, business conferences and industry forums. Topics include fashion, electronics, food, watches, finance and publishing. Uploads are about one video a week.

How do I contact HKTDC for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. HKTDC's listed public contact is hktdc@hktdc.org, but confirm before sending any partnership request.

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