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香港贸发局

@hktdcsimpchi · ZH

Hong Kong Trade Development Council (HKTDC), @hktdcsimpchi, a Hong Kong trade promotion body. Its YouTube channel publishes exhibition interviews, trade forum footage and book fair talks. Roughly 18,800 subscribers and about 50 median views per video, with about 50 uploads a year. Sponsored integrations at roughly $150 to $250 per video.

Why brands book 香港贸发局

Trade-focused Hong Kong channel reaching business and exhibition audiences in Chinese

  • About 18,800 subscribers and roughly 3.6 million total views across 1,699 videos.
  • Around 50 uploads per year, with 33 in the last 90 days, showing steady output.
  • Median views of 51 per video suggest limited organic reach, so value lies in niche trade audiences.
Best forB2B trade servicesexhibition promotionHong Kong business awareness campaigns
Watch forMedian views are low, and the channel is an institutional publisher rather than a personality-led creator.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Books and Literature25%
Politics15%
Formats
event interviews, conference recordings, lecture recordings
Tone
formal, informational
Language
Chinese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 2 minutes for exhibition interviews, 60 to 90 minutes for forum and lecture recordings

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutwhich exhibitions are upcoming and how to attendhow Hong Kong trade fairs help overseas buyers and sellershow to access HKTDC trade matching services
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
45%women
55%men
Countries
Hong Kong40%
China40%
Other20%
LanguagesChinese 85%English 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content covers government-linked trade policy, Belt and Road forums and exhibitions, with political framing in some titles such as the Belt and Road summit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k5133

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 2 days ago.

本频道的影片由香港贸易发展局制作,内容包含展览会、商贸会议、研讨会、独家专访、贸易趋势及商机、经贸发展、商情快讯及其他最新市场信息。 香港贸易发展局 总办事处 香港湾仔港湾道1号会展广场办公大楼38楼 电话 : (852) 1830 668 传真 : (852) 2824 0249 电邮 : hktdc@hktdc.org 全国通客戶服务专线:800 820 5188 (免费); (86) 21 6322 6688 (未开通800电话的城市及手机用戶适用)
香港贸发局's own profile description on YouTube

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About 香港贸发局

Hong Kong Trade Development Council (HKTDC) runs a YouTube channel that publishes short exhibition interviews, trade forum recordings, book fair lectures and market briefings, mostly in Chinese. The channel is institutional rather than personality-led, and its uploads follow the council's exhibition calendar, with about 50 videos in the past year.

The audience is estimated, not measured. It likely includes Hong Kong and mainland Chinese business readers, exhibitors and buyers, and people interested in Hong Kong trade events. Median views are about 51 per video, against a total of roughly 18,800 subscribers.

The channel has no disclosed sponsorships. Brands looking to reach trade buyers could book a sponsored integration at about $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical for paid ads. It suits B2B trade and exhibition promoters.

Written from 香港贸发局's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 香港贸发局 can edit or remove this page at any time.

Questions about 香港贸发局

How much does HKTDC charge for a sponsored video?

Based on a median of about 51 views, a sponsored integration is estimated at $150 to $250 per video. Rates are set at $20 to $35 per 1,000 median views, which is a CPM comparable to or above the $10 to $30 typical for paid ads.

What does HKTDC post about on YouTube?

The channel posts Hong Kong trade exhibition interviews, Belt and Road forum recordings, trade and investment briefings, and Hong Kong Book Fair lectures. Most content is in Chinese and focuses on business and trade.

How do I contact HKTDC for a brand deal?

Contact details unlock on Starbooked for $0.80. HKTDC is not a boosted creator on Starbooked, so bookings go through the contact details once unlocked.

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