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HKU Alumni (@hkudaao) is the official channel of the Development and Alumni Affairs Office of The University of Hong Kong, based in Hong Kong. It posts alumni stories, ceremony and event highlights, and campus features. The channel has about 4,800 subscribers and a median of roughly 670 views per video, with about three uploads per quarter. Sponsored integrations are not offered; the channel is institutional.

Why brands book HKU

Institutional university channel with a loyal alumni audience and clean, family-friendly content

  • About 4,850 subscribers and roughly 776,000 lifetime views across 297 videos
  • Median of about 670 views per video, with a p90 near 1,740 views
  • Uploads about nine times per year, with spikes around Alumni Day and congregation
Best foralumni engagement campaignseducation-sector brand awareness
Watch forInstitutional channel that does not take sponsorships; collaboration would need to be sponsored by the university itself.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Events20%
Society10%
Formats
event highlight reels, campus b-roll montages, alumni nostalgia episodes
Tone
celebratory, nostalgic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to about 5 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to join alumni eventshow to become a mentor or menteehow to make a donation
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
50%women
50%men
Countries
Hong Kong60%
Mainland China10%
🇺🇸 United States10%
🇬🇧 United Kingdom5%
Other15%
LanguagesEnglish 70%Chinese 30%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Institutional alumni content with no flagged themes in recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.8k6663

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers17 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 33 days ago.

Official channel of Development & Alumni Affairs Office of The University of Hong Kong. Enjoy the videos of alumni stories, highlights of ceremonies, university events and more… Website: www.daao.hku.hk Email: daao@hku.hk
HKU Alumni's own profile description on YouTube

Are you HKU Alumni? Claim or remove this profile.

About HKU Alumni

HKU Alumni is the official YouTube channel of the Development and Alumni Affairs Office of The University of Hong Kong. It publishes alumni stories, highlights from ceremonies and Alumni Day, campus features such as the Main Building history, and event recap clips. Most videos run under five minutes and are produced in a polished, event-documentary style.

The audience is likely made up of HKU graduates, current mentorship participants, and people with ties to the university in Hong Kong and abroad. These viewer profiles are estimates based on channel content, not measured data. Most recent videos are in English, with some bilingual Chinese and English posts.

The channel does not run sponsored integrations, and its median views sit around 670 per video. At a rate of $20 to $35 per 1,000 median views, a single sponsored video would cost roughly $150 to $250, a CPM of $20 to $35 that is above the $10 typical for paid ads. Brands seeking a university-aligned education audience should contact the office directly rather than book through Starbooked.

Written from HKU Alumni's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HKU Alumni can edit or remove this page at any time.

Questions about HKU

How much does HKU Alumni charge for a sponsored video?

HKU Alumni is an institutional channel that does not currently take sponsorships. Based on its median of about 670 views, a hypothetical sponsored video would be priced at roughly $150 to $250 at $20 to $35 per 1,000 views, but any partnership would need to go through the university's office.

What does HKU Alumni post about on YouTube?

The channel posts alumni stories, ceremony and Alumni Day highlight videos, Run with HKU event clips, mentorship program promos, and campus history features. Most videos are short, typically between under a minute and about five minutes, and are produced in an event-documentary style.

How do I contact HKU Alumni for a brand deal?

The channel lists daao@hku.hk as its contact email. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach by email is the best route.