HMKT (@hmkt_nl) is a diecast model car channel run by a Dutch specialty shop in the Netherlands. It posts mostly YouTube Shorts showing scale models from its stock of over 12,000 pieces, with about 1,220 subscribers and a median of roughly 630 views per video. Uploads have slowed to about one video a year. Sponsored integrations would run about $150 to $250 per video.
Diecast specialty shop with a Dutch audience of collectors
- Median of about 633 views per video across the last 30 uploads
- Subscriber base of roughly 1,220 people who follow model car collecting
- Rate range of $150 to $250 per video, about $20 to $35 CPM at median views
Brand fit report
Content
- Formats
- YouTube Shorts product showcases, short unboxing and collection clips, brief model car reviews
- Tone
- informative, enthusiastic
- Language
- Dutch
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- diecast model cars, car care products, Warhammer tabletop games, Korean skincare
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel promotes its own store and brands it stocks, such as Minichamps and AUTOart, in titles like 'Porsche Taycan Turbo GT 2024 - 1:18 - Minichamps @ www.hmkt.nl'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is product showcases and a playful clip ('Tom and Jerry Epic Diecast Battle!') with no concerning material in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶McLaren Speedtail - 1:18 - AUTOart · 983 views
▶Audi TT Roadster 1999 - 1:18 - Minichamps · 1.8k views
▶Minichamps: Formula 1 scale model cars. · 1.3k viewsLast three uploads, latest 93 days ago.
Welkom op ons kanaal. Wij maken filmpjes rondom alle soorten diecast, van de meest verkochte modellen tot de meest exclusieve modellen, daarin bieden wij een kijkje door onze voorraad. Wij voorzien meer dan 12.000 diecast modellen wereldwijd. Wij hebben als doel om dit kanaal te laten groeien, wij willen diecast meer in het licht brengen en de bekendheid van de verzamelaars vergroten! Wil je meer weten over HMKT, vergeet dan niet om onze andere social even te kijken. Onze website: https://www.hmkt.nl/en/ Andere socials: https://www.facebook.com/HMKT.nl/ https://www.instagram.com/hmkt.nl
About HMKT
HMKT is a Dutch channel run by a model car specialty shop in the Netherlands, which describes itself as one of the largest such stores in the country. The channel posts mostly YouTube Shorts that show diecast models from its stock, including Minichamps, AUTOart, Norev and Schuco, with some Formula 1 and classic car content. Viewers are mostly collectors, with the audience estimated to be Dutch-speaking and male-leaning, though these figures are estimates.
The channel has about 1,220 subscribers and a median of roughly 630 views per video. Uploads have slowed sharply, with one video in the past year, so the channel should be treated as a low-volume placement. The company's website describes the store's range, which also covers Warhammer, car care products and Korean skincare.
A sponsored integration would cost about $150 to $250 per video. That works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Brands that sell to model car collectors, such as display case makers or diecast retailers, are the best fit.
Written from HMKT's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HMKT can edit or remove this page at any time.
Questions about HMKT
How much does HMKT charge for a sponsored video?
Based on a median of about 633 views per video, HMKT's sponsored integrations would run about $150 to $250 per video. That range reflects its short-form view count and is a rough estimate, not a published rate card.
What does HMKT post about on YouTube?
HMKT posts short product showcases of diecast model cars from its store, including Minichamps, AUTOart and Norev models. It also covers Formula 1 models and occasional playful clips about collecting. Most videos are under a minute long.
How do I contact HMKT for a brand deal?
Contact details unlock on Starbooked for $0.80. HMKT is not a boosted creator, so it cannot be booked directly through Starbooked at this time.
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Manny's Scale Modeling @mannysscalemodeling · US | plastic model kitsscale model cars | 2.3k | 286 | $150–250 | 28 |