Hoag (@hoagmatthew) is a US vlogger who relocated his family from California to East Tennessee and documents daily life, travel, cruises and local sports. The channel has about 15,100 subscribers, a median of roughly 1,900 views per video and uploads several times a month. Rates run $150 to $250 per video, mostly Shorts-driven.
Relocation and family vlogs with a loyal Tennessee-based audience
- Median of about 1,906 views per video across the last 30 uploads
- Upload pace of roughly 39 videos in the last 90 days
- Recent long-form uploads reach 24,000 to 50,000 views on hot-button topics
Brand fit report
Content
- Formats
- short-form vlog clips, long-form daily vlog, travel recap, opinion monologue
- Tone
- casual, personal
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for most Shorts, 8 to 33 minutes for long-form vlogs
Audience
Commercial
- Brands seen
- Buckedup
- Categories promoted
- energy and supplement drinks, travel gear
- Affiliate links
- Yes
The video 'This Will Sell Out' promotes the Buckedup Limi-Dead Edition box with a discount code, labelled as a Buckedup ambassador post.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
The title 'I Left California For Tennessee — And I'm Worried' covers state election results, and 'I Know Some Twat Waffle Will Destroy It' uses mild profanity.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent videos
▶This Was So Embarrassing ☠️ · 1.8k views
▶The Unexpected Lesson I Learned After Moving to Tennessee · 5k views
▶Day By Day, Step By Step · 543 viewsLast three uploads, latest 1 days ago.
Welcome to the story of a California born family, that left the comforts of everything they'd ever known, and headed East to hit the reset button and be raised in East Tennessee, finding the happiness and life that fit our family desires. Feel free to shoot me a message on Instagram or the website (YouTube is great for initial contact, but replies and conversations get lost quickly). Instagram - @hoag https://www.instagram.com/hoag TikTok - @_hoag_ www.tiktok.com/@_hoag_ www.matthoag.com Need our address? PO Box 60, Friendsville, TN 37737 My Video/Editing Business - Smoky Mountain
About Hoag
Hoag is a US vlogger who documents his family's move from California to East Tennessee. The channel posts daily vlogs, cruise and travel recaps, sports content around Tennessee football, and short personal clips, mostly filmed by the creator himself with low production values. The channel has about 15,100 subscribers and 4.4 million lifetime views, with a median of roughly 1,900 views per video. Audience sizes are estimates and the audience is likely centred on the United States, with an interest in family life, relocation and travel.
Hoag also runs a video and editing business and a personal training business, according to links on the channel. Brand work visible on the channel is limited to a Buckedup ambassador post with a discount code. Sponsored integrations appear rare, with an estimated 2% of recent content.
A sponsored video is priced at $150 to $250 per video, which is roughly $20 to $35 CPM on long-form views and $4 to $8 CPM on Shorts-heavy views. Paid ad CPMs are typically $10 to $30, so the cost per thousand views is comparable. Brands seeking regional, lifestyle or travel placements should consider booking.
Written from Hoag's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hoag can edit or remove this page at any time.
Questions about Hoag
How much does Hoag charge for a sponsored video?
Hoag's estimated rate is $150 to $250 per sponsored video, based on a median of about 1,900 views and a Shorts-heavy upload mix. Rates are estimates and should be confirmed with the creator before booking.
What does Hoag post about on YouTube?
Hoag posts daily vlogs about life after moving from California to Tennessee, cruise and travel recaps, Tennessee sports content and short personal clips. Most videos are filmed by the creator with low production values.
How do I contact Hoag for a brand deal?
Contact details unlock on Starbooked for $0.80. The creator can also be booked through Starbooked if the channel is boosted. Direct outreach is possible via the Instagram and website links on the channel.
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