Starbooked

Hoa Sen Home (@hoasenhome) is a Vietnamese building materials and home furnishings retailer that publishes charity-themed short videos. The channel has about 75,600 subscribers and a median of 52 views per video, with roughly 50 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video, based on Shorts view counts.

Why brands book Hoa

Emotional charity storytelling from a building materials brand, reaching Vietnamese viewers

  • Channel has about 75,600 subscribers and roughly 46.8 million lifetime views.
  • Median video earns 52 views, while top recent clips reach about 2,700 views.
  • Estimated integration cost is $150 to $250 per video, a CPM of $20 to $35 per 1,000 median views versus $10 to $30 for paid ads.
Best forcorporate social responsibility campaignsbrand awareness in Vietnam
Watch forContent centres on hardship stories; ads placed near them may feel out of tone for product sales.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)90%
Home & Garden10%
Formats
vertical short documentary clips, emotional interview clips, event highlight clips
Tone
emotional, earnest
Language
Vietnamese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement1.7%
Likes and comments per view on recent videos
Audience asks abouthow the featured families can be helpedhow to donate or support the causewhere the featured people are now
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
60%women
40%men
Countries
Vietnam90%
LanguagesVietnamese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
building materials, home furnishings
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description links to the Hoa Sen Home retail site and Shopee store.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Several titles describe serious hardship, including illness, death and family violence (for example, 'Mẹ mất, bố và chị bị tâm thần, lên cơn sẽ đánh đập em'), so the content is emotionally heavy and not suited to all-ages placements.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube76k5250
TikTok–––

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest today.

Hệ thống Siêu thị Vật liệu xây dựng và Nội thất Hoa Sen Home - Nơi cung cấp giải pháp toàn diện cho ngôi nhà của bạn. - Website: https://hoasenhome.vn - Hotline: 1800 1515 - Email: truyenthong.hoasenhome@hoasengroup.vn - TikTok: www.tiktok.com/@hoasenhome.vn - Facebook Page: www.facebook.com/hoasenhome.hsg - Facebook Group: www.facebook.com/groups/hoasenhome.vn - Youtube: www.youtube.com/@HoaSenHome - LinkedIn: www.linkedin.com/company/hoasenhome - Shopee: https://shopee.vn/hoasenhome - Zalo OA: https://zalo.me/4150200724651839217
Hoa Sen Home's own profile description on YouTube

Are you Hoa Sen Home? Claim or remove this profile.

About Hoa Sen Home

Hoa Sen Home (@hoasenhome) is a Vietnamese channel run by the Hoa Sen Home building materials and furnishings retail system. According to the channel description and its website, it publishes very short vertical videos that tell stories of people facing hardship and highlight charitable support. The channel has about 75,600 subscribers and roughly 46.8 million lifetime views.

Most viewers are estimated to be Vietnamese adults aged 25 to 44, though this is an estimate from content type rather than measured data. Median views are about 52 per video, with the largest recent clips reaching roughly 2,700 views. Uploads are frequent, with about 50 in the past 90 days.

Estimated sponsored integration cost is $150 to $250 per video, reflecting the channel's short-form median views. That equals a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 typical for paid ads. Brands seeking CSR-aligned visibility in Vietnam should consider booking this channel.

Written from Hoa Sen Home's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hoa Sen Home can edit or remove this page at any time.

Questions about Hoa

How much does Hoa Sen Home charge for a sponsored video?

Based on median views of about 52 and Shorts-heavy content, an estimated sponsored integration is $150 to $250 per video. Final pricing depends on the brief and is confirmed directly with the creator.

What does Hoa Sen Home post about on YouTube?

The channel posts very short vertical videos telling stories of people facing hardship, often including charity support. It is linked to the Hoa Sen Home building materials and furnishings retailer in Vietnam.

How do I contact Hoa Sen Home for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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