HOKA TV is the official YouTube channel of performance footwear brand HOKA, based in the United States and handled as @hoka_tv. The channel has about 38,900 subscribers and 46.6 million lifetime views, with a median of roughly 1,300 views per video. It posts about 50 uploads a year, mostly short clips, and a sponsored integration is priced at $150 to $250 per video.
Brand-owned running channel reaching ultra and trail runners with athlete storytelling
- Median of about 1,270 views per video, with a 90th percentile near 13,400 views
- Around 50 uploads in the last 365 days, roughly one a week
- Lifetime views of 46.6 million across 735 videos
Brand fit report
Content
- Formats
- short vertical clips, behind-the-scenes footage, athlete documentaries
- Tone
- energetic, inspirational
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for most uploads, with documentaries running 3 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- running footwear, athletic apparel
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the brand's own products and events, such as the Tecton X 4 launch video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are about running, athlete profiles and music livestreams, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Clifton 11 GTX & Speedgoat 7 Hike GTX BTS · 2k views
▶Learning to Fly · 4k views
▶Routes: Lew Bloyce · 383 viewsLast three uploads, latest 16 days ago.
Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear and apparel. #FlyHumanFly Instagram: @hoka https://www.instagram.com/hoka/
About HOKA TV
HOKA TV is the official YouTube channel of HOKA, the performance footwear and apparel brand, handled as @hoka_tv. The channel posts mostly short clips, behind-the-scenes footage, athlete profiles and documentaries about trail and ultra running, with about 50 uploads in the past year. Most videos are published by the brand itself, so the audience is best described as running enthusiasts already interested in HOKA, though the exact demographics are estimates.
The channel has about 38,900 subscribers and a median of roughly 1,300 views per video, with occasional longer documentaries reaching over 10,000 views. Because it is brand-owned, it does not carry sponsored integrations; brands that want exposure to this audience would typically work with HOKA directly. A general sponsored rate of $150 to $250 per video is shown for reference, which comes to a CPM of $20 to $35 per 1,000 views, compared with a typical paid ad CPM of $10 to $30.
Brands in running, outdoor and athletic apparel that want to reach ultra-distance and trail-focused viewers may find this channel worth a look.
Written from HOKA TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HOKA TV can edit or remove this page at any time.
Questions about HOKA
How much does HOKA TV charge for a sponsored video?
A sponsored integration on HOKA TV is estimated at $150 to $250 per video, based on a median of about 1,270 views on long-form uploads. The channel is brand-owned, so rates are an estimate and not a published price list.
What does HOKA TV post about on YouTube?
HOKA TV posts short clips, behind-the-scenes footage, athlete profiles and music livestreams tied to trail and ultra running events. Recent uploads cover UTMB coverage, new product launches like the Tecton X 4, and documentaries about athletes.
How do I contact HOKA TV for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but HOKA TV is the official brand channel, so partnership inquiries are usually routed to the brand's marketing team.
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