HONG KONG (@hongkong) is a Hong Kong-based travel channel with 99,600 subscribers and about 1.3 million median views, mostly on short clips under a minute. It posts around 50 videos a year in English and Chinese, covering festivals, food, bars and sights. Estimated sponsored rate is $25,780 to $45,120 per video. The channel's keywords point to the Hong Kong Tourism Board.
Short-form Hong Kong travel channel with 1.3 million median views.
- Median video reaches about 1.29 million views, with 70% of uploads being Shorts.
- Posts about 50 videos a year, 21 in the last 90 days.
- Several recent clips passed 8 million views, led by 'Only in Hong Kong' campaign videos.
Brand fit report
Content
- Formats
- short vertical clips, festival promos, live stream replays
- Tone
- upbeat, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- travel and tourism, events
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes events such as the 2026 Sun Hung Kai Properties Hong Kong Cyclothon as destination content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos such as 'Hong Kong Bar Crawl' feature alcohol in a tourism context; nothing else is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 91 / 100
Public rule, same for everyone. How it works.
Recent videos
▶2026 Sun Hung Kai Properties Hong Kong Cyclothon Live Stream · 29k views
▶Hong Kong Wine & Dine Festival Returns: Taste the World’s Be · 2.1M views
▶Hong Kong Halloween Month The First-Ever Citywide Halloween · 1.9M viewsLast three uploads, latest 5 days ago.
#只在香港 #OnlyinHongKong #DiscoverHongKong Get more: Follow @discoverhk on X: https://x.com/discoverhk Like Discover Hong Kong on Facebook: https://www.facebook.com/DiscoverHongKong Follow @DiscoverHongKong on Instagram: https://www.instagram.com/DiscoverHongKong
About HONG KONG
HONG KONG (@hongkong) is a Hong Kong travel channel with 99,600 subscribers. The last 30 videos are short, polished clips about festivals, food, bars, hikes and attractions, usually under a minute, with bilingual English and Chinese titles. It posts about 50 videos a year, 21 of them in the last 90 days, and 70% of recent uploads are Shorts.
Views are high for the size of the channel, with a median of about 1.29 million and several clips above 8 million. Audience figures on Starbooked are estimates based on language and content, not platform analytics, and probably mix local viewers with international travelers. No sponsorship disclosures were found, and the channel's description and keywords point to the Hong Kong Tourism Board, so it may not take outside deals.
At $20 to $35 per 1,000 median views, a sponsored integration is estimated at $25,780 to $45,120 per video. That CPM of $20 to $35 compares with $10 to $30 for typical paid ads. Travel, hospitality, airline and event brands tied to Hong Kong are the natural fit.
Written from HONG KONG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HONG KONG can edit or remove this page at any time.
Questions about HONG
How much does HONG KONG charge for a sponsored video?
Starbooked estimates $25,780 to $45,120 per sponsored video, based on $20 to $35 per 1,000 median views (about 1.29 million). That is a CPM of $20 to $35, versus $10 to $30 for typical paid ads.
What does HONG KONG post about on YouTube?
Short, bilingual clips about Hong Kong festivals, food, bars, hiking and attractions, plus the occasional live stream replay. About 70% of recent uploads are Shorts, with roughly 50 videos a year.
How do I contact HONG KONG for a brand deal?
No email is listed on the channel, only social links. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Expect that this may be a tourism organization.
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