HOOB (@hoobhookahs) is a Russian-made hookah brand channel based in Russia, posting in Russian about concept hookahs, product assembly, cleaning and buying guides. The channel has about 1,100 subscribers and a median of roughly 1,300 views per video, uploading about 25 times a year, mostly Shorts. Estimated sponsored integration rate: $150 to $250 per video.
Brand-run Russian hookah channel with steady Shorts reach
- Median of about 1,300 views per video across the last 30 uploads
- Roughly 25 uploads in the past 365 days, mostly Shorts
- Strongest recent upload reached about 4,600 views, a 2025 buying guide
Brand fit report
Content
- Formats
- YouTube Shorts product clips, how-to guides, behind-the-scenes factory footage
- Tone
- playful, product-focused
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for most uploads, with occasional 3 to 9 minute guides
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- hookah products (own brand)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own HOOB products, and descriptions link to the brand website and social accounts.
Suitability GARM Brand Safety Floor + Suitability
Content centers on tobacco-style hookah use and accessories, which brands in many categories will want to avoid (e.g. "Как забить кальян?" covers packing a bowl).
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Чтоб солиднее было · 1.4k views
▶12 октября 2026 г. · 1.6k views
▶Руслан потерял ланьярд · 1.2k viewsLast three uploads, latest 3 days ago.
Hoob представляет вам концептуальные кальяны, не похожие ни на какие стеклянные или традиционные кальяны. Продукты Hoob разрабатываются и производятся в России с 2013 года. За короткое время кальяны Hoob приобрели мировую популярность. Вы можете найти их в США, Германии, Швейцарии, Франции, Чехии, Гонконге и других странах. Новые технологии и современный дизайн принесут вам новые впечатления от кальяна. HOOB. Создай своё настроение.
About HOOB
HOOB is the YouTube channel of the Russian hookah brand of the same name, which has produced concept hookahs since 2013. The channel posts mostly short Russian-language clips: product showcases, assembly and cleaning how-tos, factory footage and team introductions. Most uploads are Shorts, and the channel is updated about 25 times a year. The audience is estimated to be mostly Russian-speaking adults interested in hookah products, and it is heavily weighted toward men.
The channel's median video draws roughly 1,300 views and its subscriber base is about 1,100. The channel's content is brand-owned, so sponsored integrations are not part of its track record. Based on metrics, a sponsored integration would typically cost $150 to $250 per video, a rate set by the Shorts-heavy catalog. That works out to a CPM of about $20 to $35 per 1,000 views on long-form channels, and the rates here can be compared with typical paid-ad CPMs of $10 to $30.
Brands in hookah-adjacent or Russian-language lifestyle categories who want a low-cost, product-focused placement may find this channel suitable. It is less suited to family, general-audience or brand-safe campaigns given the tobacco-related subject matter.
Written from HOOB's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HOOB can edit or remove this page at any time.
Questions about HOOB
How much does HOOB charge for a sponsored video?
Based on its roughly 1,300 median views and Shorts-heavy catalog, a sponsored integration is estimated at $150 to $250 per video. Rates for this channel are calculated from public metrics, not a published rate card.
What does HOOB post about on YouTube?
HOOB posts short Russian-language videos about its hookah products, including product showcases, assembly and cleaning guides, buying advice and factory footage. Most uploads are under a minute.
How do I contact HOOB for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and HOOB's public links appear in the channel description.
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