Hooked
Hooked (@hookedmagazinde) is a German gaming and entertainment magazine run by Robin Schweiger and Thomas (Tom) Goik from Berlin, Germany. It has about 28,400 subscribers and a median of roughly 13,300 views per video, posting around five videos a quarter with long-form reviews, retrospectives and yearly awards. Sponsored integrations run about $300 to $1,100 per video.
German gaming reviewers with a steady, loyal audience of 13,000 median views
- Median of about 13,300 views and a 90th percentile near 37,400 across the last 30 uploads
- Engagement rate of 4.5 percent, with a 4.1 percent like rate and 0.5 percent comment rate
- Long-form German reviews, averaging around 30 to 40 minutes, suit deep-dive product placements
Brand fit report
Content
- Formats
- long-form reviews, retrospective series, podcast-style discussion, quiz videos
- Tone
- conversational, witty
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 20 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel's own descriptions point viewers to Patreon and Steady memberships for support.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is game reviews and retrospectives with no flagged titles; the Assassin's Creed and Sacred 2 videos are critical commentary, not adult or violent material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 28k | 13k | 5 |
Benchmark score: 61 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Das große FINALE! - Eure Spiele des Jahres 2006 · 22k views
▶Der Open-World-Virus hat ein neues Opfer gefunden - Onimusha · 13k views
▶"Das ist die Dude-Bro-Ära!" - Eure Spiele des Jahres 2006 - · 37k viewsLast three uploads, latest 29 days ago.
Hooked ist das unabhängige Gaming- und Entertainment-Magazin von Robin und Tom mit regelmäßigen Videos, Podcasts und Livestreams! Impressum: Goik, Thomas und Schweiger, Robin GbR Bänschstr. 57 10247 Berlin Gesellschafter: Thomas Goik und Robin Schweiger Telefon: 030/41728083 (Nur für geschäftliche Zwecke!) E-Mail: tom@hookedmagazin.de, robin@hookedmagazin.de Umsatzsteuer-Identifikationsnummer gem. § 27a UStG: DE 296822105 Verantwortlich für den Inhalt iSv. § 18 Abs.2 MStV: Thomas Goik, Robin Schweiger (Anschrift s.o.)
About Hooked
Hooked is a German gaming and entertainment magazine hosted by Robin Schweiger and Thomas Goik, based in Berlin. The channel posts long-form reviews, retrospective series such as the yearly Games of the Year countdowns, quiz videos and podcast-style discussions, with about 21 uploads over the past year.
The audience appears to be mostly German-speaking adults, with an estimated skew toward viewers aged 25 to 34 and a large majority of men. These demographics are estimates from the channel's content and are not verified channel analytics. Median views sit near 13,300 per video, and the channel has no sponsorship history in its recent uploads.
Brands considering gaming hardware, accessories or subscription products can book Hooked for a sponsored segment at roughly $300 to $1,100 per video. At that range the effective CPM is $20 to $35 per 1,000 views, compared with a typical $10 to $30 CPM for paid ads, and the channel suits advertisers who want a focused German gaming audience.
Written from Hooked's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hooked can edit or remove this page at any time.
Questions about Hooked
How much does Hooked charge for a sponsored video?
Based on a median of about 13,300 views and a long-form rate of $20 to $35 per 1,000 views, Hooked's sponsored integration is estimated at roughly $300 to $1,100 per video. Final pricing depends on the integration format and length.
What does Hooked post about on YouTube?
Hooked posts German-language video game reviews, retrospective series, the annual Games of the Year countdowns, quizzes and podcast-style discussions. Videos are typically 20 to 60 minutes long and cover both new releases and older titles.
How do I contact Hooked for a brand deal?
Contact details for Hooked are listed on the channel, and they unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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