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Horacio Printing, Print School - Planner Business

@horacioprinting249 · US · EN

Polly Payne (@horacioprinting249), a United States founder who runs Horacio Printing and Print School, makes planner, journal and paper product business videos. The channel has about 68,600 subscribers and median views near 500, uploads roughly weekly, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Horacio

Reach women building paper product businesses through a steady Print School education channel

  • About 68,600 subscribers and 3.6 million lifetime views on the channel
  • Median views of about 496 with a 90th percentile near 15,900 on recent videos
  • Roughly 50 uploads in the past year, with a 54 percent Shorts share
Best forcourse and workshop sign-upspaper, printing and stationery suppliers
Watch forMedian views are low relative to subscriber count, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Business55%
Hobbies & Interests30%
Religion & Spirituality15%
Formats
Live event replays, Short promotional clips, Long-form business tutorials, Podcast-style interviews
Tone
instructional, encouraging
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 20 to 35 minutes for long-form

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutHow to start a planner or journal businessHow to price a printed productHow to launch a product with a Kickstarter or live challenge
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
online courses and workshops, paper products, self-published books
Affiliate links
No

Sponsored share is about 6 percent of recent uploads, and promotions for the Print Your Thing Challenge and its YOUTUBE10 discount code appear in the description of "5 Mistakes New Planner Makers Make (And How to Fix Them)".

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
"How Jessica Wrote and Self Published Her Book on Navigating PTSD with God." carries a trigger warning for rape and sexual assault, so the discussion is sensitive but not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube69k49618
Instagram–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days18 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 8 days ago.

Hi there! I’m Polly Payne — Founder and CEO of Horacio Printing, creator of Print School, and host of The Dream Printing Podcast. I started my planner business, Horacio Printing, back in 2014 and invented the Dream Planner™ to help me redesign my life. You can read more about my "why" and my start in the print world right here. ⬇️ https://www.horacioprinting.com/blogs/news/the-day-horacio-printing-was-born Since then I have created and sold tens of thousands of bible studies, journals and planners and have crafted a proven system for taking a print idea from DREAM to DONE. Print School: ht
Horacio Printing, Print School - Planner Business's own profile description on YouTube

Are you Horacio Printing, Print School - Planner Business? Claim or remove this profile.

About Horacio Printing, Print School - Planner Business

Horacio Printing and Print School are run by Polly Payne, who according to her website is the founder and CEO of Horacio Printing, the creator of Print School and host of The Dream Printing Podcast. The channel teaches people how to design, print, price and launch planners, journals and devotionals, mixing long tutorials, interviews with alumni and short promotional clips. Most viewers are estimated to be women in the United States who are starting or growing small paper product businesses.

Recent uploads run about once a week, with Shorts making up a little over half of the output. Median views sit near 500, while the strongest videos reach well into the thousands. Sponsored integrations are rare, with most content promoting the creator's own courses and products.

Brands in planners, paper goods, print suppliers and self-publishing tools may find an engaged niche audience here. Estimated pricing is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 median views, compared with typical paid ad CPMs of $10 to $30.

Written from Horacio Printing, Print School - Planner Business's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Horacio Printing, Print School - Planner Business can edit or remove this page at any time.

Questions about Horacio

How much does Polly Payne charge for a sponsored video?

Based on median views of about 496 and a rate rule for long-form content, a sponsored integration is estimated at $150 to $250 per video. This is an estimate, not a published rate card, and the channel's mostly Shorts output may change the final figure.

What does Polly Payne post about on YouTube?

Polly Payne posts about starting and running a planner, journal or devotional business, including pricing, design, printing and launch strategy. The channel also features alumni stories, live event replays and short promotional clips for its Print School courses.

How do I contact Polly Payne for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can reach out through the platform once the details are unlocked.

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